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On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.

On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.

On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).

To stave off competition, streamers like Netflix and Amazon are incorporating more creator content into their libraries. Marketing budget is also moving to creators. In 2025, we expect US social video ad spending, excluding YouTube, to surpass linear TV ad spending for the first time.

Netflix will show NFL games on Christmas and begin airing sports-adjacent WWE programming next year. Prime Video will soon add NBA and WNBA games to its sports portfolio, which already includes select NFL, MLB, and NHL games. Peacock is also adding NBA games to a sports roster that includes NFL games, college football, college basketball, soccer, NASCAR, and Olympics coverage.

Those limitations have lessened somewhat on more current Nintendo consoles, as the Switch features a number of streaming service apps like Hulu and YouTube (however, notable players like Netflix and Max are still absent). The Switch 2 is poised to become a more prominent CTV device.

Though the 157 million figure includes duplicates, the number puts Disney far ahead of Netflix鈥攚hich launched its ad-supported tier around the same time鈥攊n the race for subscribers. In November, Netflix said it has 70 million global monthly active ad-supported users.

These include local/regional services (including CraveTV, CBC Gem, and Ici Tou.tv Extra) as well as Netflix, fuboTV, Prime Video, Vimeo, iTunes, and Google Play. Since 2019, VOD penetration in Canada has jumped by more than 15 percentage points. Unlike other metrics, demographic splits didn鈥檛 show large discrepancies in adoption rates of VOD.

A) Disney B) Fox C) YouTube D) Netflix. YouTube grew its share of total TV viewing to an 11.6% share in February, up from 10.8% in January according to the Nielsen Media Distributor Gauge, as reported by Media Post. Disney came in second with 10%, (down from 12% in January) followed by Fox (8.3%), and Netflix (8.2%). March 25, 2025.

CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.

More creator content: Netflix already has a history of licensing made-for-YouTube content, mostly in children鈥檚 entertainment. As the studio content production slowdown continues into 2025, original content from popular creators can also provide a cheaper, audience-tested way for streamers to fill in any gaps.

Growing consumption of ad-supported video-on-demand (AVOD)鈥攐n platforms like Netflix and Crave and free ad-supported streaming TV channels like PlutoTV, Roku, and Tubi鈥攈as also increased video ad spend. Click here to view our forecast on Canada digital ad spending by format. Search鈥檚 share of digital will be 42.1% in 2025. It鈥檚 been a decade since search held a larger share than display.

The adult population will spend 36 minutes per day with Meta properties this year, roughly the same as with YouTube or Netflix. But Meta will turn those minutes into $64.63 billion in ad revenues, nearly four times YouTube鈥檚 gross revenues (and almost eight times its net). Netflix, meanwhile, barely registers on the ad side. Click here to view the full forecast for US digital ad revenues by company.

Netflix tallies its ad-supported subscriber count ahead of Upfronts: A survey shows it could have 22 million US subscribers as it enters an Upfront period rife with competition.

Netflix鈥檚 ad tier rebounds from a shaky launch: With viewer expectations hitting their marks, Netflix is looking to the future of its ad business.

Netflix gets a boost from Latin America in Q1: The region is a vital market for new users and incremental revenue growth, despite the controversial clampdown on password sharing.

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.

Netflix versus TikTok is the battle to watch in 2023.