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Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future鈥攚e estimate that online sales will account for only 10.0% of total retail by 2027.

The news: Eight years after acquiring Whole Foods, Amazon is moving to more fully integrate the grocer into its core business, Business Insider reports. Our take: Amazon is clearly aware of the friction鈥攁nd the opportunity鈥攊n its grocery ecosystem.

More users in grocery, games, dating, banking, and other categories may lead to better first-party data for advertisers and more diverse mobile app ad inventory, which currently is dominated by the triopoly of Meta, Google, and Amazon. Additional grocery and retail apps, in particular, should drive more inventory in retail media networks.

Digital wayfinding and voice assistance collapse the path to purchase. These tools get shoppers to the right aisle quicker. Digital wayfinding鈥攙ia smartphone apps or in-store digital signage鈥攍eads customers to the right aisle and shelf.

MrBeast, Logan Paul, and KSI look to grab a share of the school lunch market: They鈥檙e integrating Prime Hydration and Feastables chocolate bars into a 鈥渂etter-for-you鈥� Lunchables-like product called Lunchly.

UK food price inflation is hitting record highs鈥攂ut grocery sales are flat. Faced with rising bills, consumers are changing shopping habits to keep spending in check.

CEO Andy Jassy recently acknowledged Amazon鈥檚 need to retool its grocery concept before scaling its footprint, giving competitors a chance to extend their leads. In-store retail media reaches 鈥榯he unreachables.鈥�. Linear TV has always been the primary reach medium. But 鈥渦nreachable鈥� Gen Z and millennial audiences, migrating to streaming and other digital content, are harder than ever to connect with.

Ahold Delhaize sees big retail media opportunities in its stores: There鈥檚 good reason for that outlook since we expect 87% of grocery sales to occur offline this year.

Instead, Amazon is focusing on its physical grocery banner, Amazon Fresh. Digital defense: Bookshop.org, an online bookstore connecting readers with independent bookstores, has launched an ebook platform (like Amazon鈥檚 Kindle) allowing readers to purchase and download ebooks from local bookstores.

Although the future is digital, advertisers should keep static billboards in their arsenal. In-store retail media presents an emerging opportunity. Physical stores are increasingly offering digital inventory on shelves, end caps, cooler doors, and checkout aisles. Aside from driving sales, these ad placements can influence brand awareness and consideration.

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Amazon will account for a high percentage of online food and beverage sales (16.2%) and health and personal care sales (33.2%) in the US this year. According to data from Yotpo, food and skincare were the most popular categories for subscription ecommerce as of September 2022. Amazon鈥檚 Subscribe & Save customers have more subscriptions compared with nonusers.

It doesn鈥檛 offer free same-day shipping on grocery orders, and it no longer offers click and collect as a fulfillment option for grocery. Its membership is driven almost entirely by in-store shopping and has remained popular amid the digital disruption in retail. Costco鈥檚 success also underscores the value of a strong private label brand.

More than eight in 10 (83%) US grocery shoppers consider the price when picking a grocery store, per January 2024 data by Progressive Grocer. What it means: Amid growing price sensitivity, grocery retailers can build brand loyalty by offering personalized discounts on items that their customers already buy. 3. Not all deals are created equal.

Auto and parts, the largest category in US retail, will also see an above-average rise in online sales throughout our forecast period. Emerging categories are gaining ground with online shoppers. Food and beverage will stay in the lead in terms of online growth. The pandemic bump in digital grocery sales has proven to have staying power, though growth is slowing.

The news: Instacart is trying to bridge the gap between the online and in-store grocery shopping experience with a series of new ad formats that it says will 鈥渟park out-of-aisle inspiration鈥� and help consumer-packaged goods (CPG) companies with discovery and brand engagement. How it works: The new ad units include:.

Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.