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Advertisers can reach younger consumers on travel media networks by reaching them via out-of-home (OOH) ads in airports and at other transportation hubs, or by advertising on-site with ride-share and travel intermediaries, where digital natives are likely to see them. High-income travelers: Two-thirds of higher-income people in the US plan to travel this holiday season, per Deloitte.

Read the full report, Out-of-Home Forecast and Trends 2024.

With $9.15 billion in US ad spending going to out of home (OOH) advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations. 1. EV charging stations supercharge OOH.

Most conversations around pay transparency center on equitable and predictable income for creators. While creators deserve to be paid fairly and on time for their work, more visibility into creator pay rates has tangible benefits for brands, too.

By blending regional nuances, timely messaging, and a deep understanding of its brand-specific audiences, PepsiCo鈥檚 approach to digital out-of-home (DOOH) goes beyond arbitrary billboards. Its DOOH strategies enable the company to connect with consumers in meaningful ways, without compromising on the high-impact creative that public spaces demand.

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

QR-launched AR will rejuvenate out-of-home (OOH) advertising. Pandemic-fueled QR code use will continue, with more than 94 million users this year, Wurmser said. That also made OOH more accessible, offering a richer ad experience for consumers and trackability for advertisers. We predict US OOH ad spend will increase 6.0% this year to reach $9.77 billion. 3.

Methodology: Data is from the April 2023 Out of Home Advertising Association of America (OAAA) and Morning Consult report titled "OOH Impact: Retail & Influencer Marketing." 1,681 US adults ages 18-64 were surveyed online during March 3-5, 2023. The data was weighted to approximate a target sample of adults 18-64 based on gender, age, race, educational attainment and region.

鈥淥耻迟-辞蹿-丑辞尘别 is big screens driving consumers to small screens,鈥� said Nicklin. Indeed, 74% of mobile device users took action on their phones after seeing a DOOH ad, according to the study. 鈥淲hat those devices also really open up and allow is measurement of audience movement and patterns,鈥� Nicklin said.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows.

Duo is going to the Super Bowl. McNugget Buddies are back. Grimace never left. The most exciting brand mascots respond to and play off of existing energy, transforming display and out-of-home ads into social media conversations. Here鈥檚 how some of the biggest brand mascots are building buzz.

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.