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The categories that will see the largest holiday retail sales growth in the US are food and beverage (10.0%), apparel, footwear and accessories (6.6%), and health and personal care (6.6%), per our forecast. 3. Mobile commerce drives holiday ecommerce growth.

Health and personal care is slated to become a major ecommerce category. The most prominent ecommerce-buying trend of the last few years has been the explosive growth of essential goods, including personal hygiene products and household goods.

Est茅e Lauder expects net sales to fall up to 12% this quarter: That exceeds the 6.8% decline analysts forecast and shows the need to adapt amid deep staff cuts.

Other top categories include apparel and accessories; furniture and home furnishings; books, music, and video; and health and personal care. 2. Third-party marketplace sales generate over half of Amazon鈥檚 total sales. Third-party marketplace ecommerce sales will grow faster than overall online sales in the US, according to our US Retail Ecommerce Marketplaces Forecast 2023 report.

Because the fitness audience is large and diverse, health and personal care products could be a good match for these consumers. US health and personal care retail ecommerce sales will total $153.86 billion this year, according to our December 2023 forecast. The drawbacks: Gym-goers may be cautious about sharing data as exercise machines and apps can monitor biometrics.

While influencers are major drivers of beauty, personal care, and apparel purchases among US adults, they have less influence over grocery or gourmet food products, according to a July 2023 survey by Feedvisor.

DoorDash and Uber face stiff competition from Instacart, but they may be able to boost their market share by expanding their retailer partnerships and leaning into categories beyond food and beverage, such as health, personal care, and pet food. More like this:. Report: The Future of Last-Mile Delivery. Article: The state of CPG ecommerce in 5 charts.

Digital grocery (comprising both the food and beverage and the health and personal care categories) will be the largest driver of growth over the next few years, though auto and parts, toys and hobby, and office equipment and supplies will also see above-average sales growth. More like this:. Apple introduces Apple Pay Later. Pinterest brings shopping to Shuffles.

Est茅e Lauder scrutinizes portfolio as losses pile up: The beauty company may sell some brands as it expands its presence on Amazon to reignite growth.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

The explosive rise of dupe videos鈥攚here shoppers hunt for budget versions of luxury items鈥攊s reshaping how retailers compete for customers. With rising financial pressures, shoppers are increasingly turning to store brands and lower-priced alternatives that mimic higher-end products. This shift is not just a matter of necessity but has also evolved into a culture where consumers proudly share their budget-friendly finds.

Walmart and Instacart are outperforming Amazon in digital grocery, which could prevent the company from market share gains in food and beverage and health/personal care/beauty. So far, Amazon has held off competition from Temu and Shein, but the upstarts could stunt future growth in categories like apparel, footwear, and accessories. Read the full report, US Amazon Ecommerce Forecast 2024.

Essential categories are driving ecommerce growth this year, with food and beverage sales rising by 20.0% and health and personal care rising by 18.9%, per our forecast. However, sales growth in many retail categories has resulted from inflation rather than increased unit purchases.

As of November, TikTok Shop was the US鈥� 12th largest beauty and personal care ecommerce retailer, according to a study by Dash Hudson and NielsenIQ. On the other hand, the platform has a counterfeit problem.

Nearly two-thirds (62%) of DoorDash users are currently ordering consumables鈥攚hich include groceries, alcohol, pet care, personal care, and household products鈥攎ore often than they did last year, the company said. Convenience wins out: While cost concerns continue to inform shoppers鈥� grocery habits, convenience is also becoming a key purchase consideration.

No retailer has benefited more from that change than Amazon, which grew its health, beauty, and personal care sales 28.2% YoY last year. Go further: Read our Beauty Path to Purchase report.