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So I thought that we should also all remember to hug your friends, hug your pets. Apparently it doesn't matter who's hugging you, but what matters is that it needs to be 10 seconds. That's the optimal time. Marcus Johnson:. Ten, okay. No, that's to-. Suzy Davidkhanian:. Lower your blood pressure. Marcus Johnson:. That's too long, no. Suzy Davidkhanian:. Boost your immune system.

Squishmallows, giant round, like the pillow Pets of this generation. Giant adorable little stuffed big stuffed animals. Sky Canaves:. They're toys and they're decor. Sara Lebow:. And then Ryan's World, that's an empire of toy reviews on YouTube right? Sky Canaves:. And I believe he also has his own toy lines as well. Sara Lebow:. Gotcha. Corina, how does this parallel with trends in the UK?

Sara Lebow will see you tomorrow for the Reimagining Retail Show where she'll be joined by VP of content, head of our retail desk, Suzy Davidkhanian and Jeremy Goldman, who's our senior director of briefings, and they'll be talking all about the pet world.