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Meanwhile, Instagram will add 3.9 million more buyers this year, compared with 2.6 million for Facebook and 1.1 million for Pinterest. Together, that will push the number of US social buyers to 100.7 million this year. US social commerce sales will see an even stronger boost, reaching $71.62 billion in 2024. Most social commerce purchases are of low-ticket items, particularly on TikTok.

Driving audience engagement for content related to product marketing may be more challenging on the platform, but that doesn’t mean product marketers should shy away from TikTok, which has other platforms like Pinterest (0.3%), Instagram (0.3%), and Facebook (3.9% for video posts) beat on engagement, per Dash Hudson. 5. CTV yields better attention metrics than online video.

The retailer is taking a multipronged approach to sustain that growth: It partnered with TikTok and Pinterest to let shoppers buy items from Amazon advertisements without leaving the social media apps; it’s testing a new rapid-delivery service to reduce its reliance on Amazon Flex; and it’s courting Chinese sellers with a section of its homepage dedicated to inexpensive items to combat the growing influence

Our first forecast for Pinterest ad revenues shows a fast-growing niche player. The company’s ad revenues will surge 20.9% this year to reach C$291.3 million ($215.8 million), following a 12.8% rise in 2023. We expect double-digit growth will persist through 2026.

Methodology: Data is collected and analyzed quarterly by Dash Hudson, including posts from national and international companies across major social media platforms, including TikTok (n=917), Instagram (n=2,829), YouTube (n=684), Facebook (n=1,318), Pinterest (n=548), and X (755 companies) to ensure a comprehensive and representative sample.

That will place LinkedIn ahead of Pinterest, Snapchat, X (formerly Twitter), and Reddit. Click here to view our full forecast for US social network ad revenue share by company. News and insights are driving user growth. It’s become a destination for news. While Meta and X have distanced themselves from news, LinkedIn has done the opposite as of late.

Pinterest. Snap Inc. TikTok. YPulse.

Pinterest caught the attention of advertisers when it announced it would allow Amazon advertisers to buy Pinterest inventory directly within Amazon’s platform. That partnership could wind up being the first of many, Pinterest CEO Bill Ready told investment analysts during Pinterest’s Q3 2023 earnings call. Snapchat is still making its way out of the wilderness.

Just under 40% of Gen Zers are discovering beauty products and routines on TikTok, per Kyra, while Instagram (36.6%) and Pinterest (15.1%) are also key channels. YouTube’s influence is diminishing: Just 6.4% of Gen Zers said they used it as a beauty resource in 2023—down from 15% in 2022. But discovery is not limited to social platforms.

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

TikTok and Pinterest continuing their longtime policies of forgoing political ads altogether. X spooking many advertisers, not just political ones, from its platform. Concerns about how AI might be misused to spread false information, especially on social media.

Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.