蘑菇AV

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman.

On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

On today's podcast episode, why X is continuing to lose users, if they can turn their ad revenue fortunes around, and what the social media platform might morph into next year. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

Retail media was the fastest-growing ad channel we tracked in the US in 2024. While that growth will slow slightly (from 20.4% to 20.2%) in 2025, it鈥檚 still primed for innovation鈥攁nd challenges. Here鈥檚 what our analysts and podcast guests had to say about retail media, with insights into what it means for 2025.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today鈥檚 podcast episode, we discuss how Google鈥檚 cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.

"We would not have re-accelerated our revenue in the last two years if it was not for AI," Alex Schultz, CMO and vice president of analytics at Meta, said on our "Behind the Numbers" podcast. "It's that important to us. We wouldn't have recovered from AppTracking transparency [or] been able to do more with less data if it wasn't for AI. So that's the very core of our business."

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

The 2024 general election has been dubbed 鈥渢he podcast election鈥� due to candidates鈥� potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. 鈥淧辞诲肠补蝉迟蝉 may have played a big role in the US election, but they're still getting overlooked by advertisers,鈥� wrote 蘑菇AV senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

High-income consumers, those earning $150,000+ annually, are charting a unique "discovery-to-purchase" journey that begins in physical stores but frequently concludes in digital channels, according to new 蘑菇AV research. "These consumers demonstrate more technological comfort than their peers," our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. "They're willing to explore multiple channels before making purchase decisions."

On today鈥檚 podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

On today鈥檚 podcast episode, we discuss what happened to Spotify鈥檚 subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

New revenue-sharing perks could attract more visual content and position the platform to compete with YouTube as video podcasts surge in popularity.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

On today鈥檚 podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years鈥�, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

On today鈥檚 podcast episode, we discuss what鈥檚 behind Google鈥檚 recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we鈥檙e at with the search giant鈥檚 two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.