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Growth in Meta鈥檚 B2B ad revenues has slowed, but Meta will take nearly 17% of B2B digital ad spending in 2024, per our forecast. YouTube is a big player, too. YouTube offers free long-form content capabilities and is known to influence and inform B2B decision-makers. Podcasting is also integral to B2B, and YouTube is a major podcasting platform.

More than 40% of internet users in North America will be monthly podcast listeners by the end of this year, the highest rate of any region. Western Europe and Latin America follow with nearly 30% penetration among their online populations.

CEO Christopher Ruddy criticized the inefficiencies of the cable bundle and framed Newsmax as a modernized platform with revenues from advertising, carriage fees, podcasts, and streaming. Why it matters: The rise of Newsmax reflects a broader recalibration among advertisers, who are increasingly willing to spend on conservative media outlets.

On today鈥檚 podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

Google鈥檚 advertising business, in particular, took a big hit, growing only 2.5% year over year in comparison to last year鈥檚 43% growth in Q3. But a slowdown isn鈥檛 surprising: Compared to last year鈥檚 growth, a 2.5% increase in ad revenues seems low. But expecting the same kind of growth in a year of economic slowdown is unrealistic, said Willens during a recent 鈥淏ehind the Numbers: The Daily鈥� podcast.

Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Awin. I don't know why I'm out of breath. I've done literally nothing in the last two minutes. Evelyn Mitchell-Wolf:. You did just speak at the speed of light, so maybe that's it. Marcus Johnson:. Is that why? Okay, let's pretend that's the reason.

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.

As penetration weakens and margins shrink, insurers across business lines will prioritize emerging growth areas in 2025鈥攊ncluding novel technologies鈥攕trategic marketing efforts, and leveraging favorable legislative changes.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

After 11 months of US ad declines, Standard Media's US Ad Market Tracker showed 2.5% growth in May, signaling a potential rebound. Even with mixed signals and uncertainties, there is at last a sign of hope, our analyst Paul Verna said on a recent episode of 鈥淏ehind the Numbers.鈥�

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

On today鈥檚 podcast episode, we discuss Meta鈥檚 new AI search initiative, what the 2023 鈥測ear of efficiency鈥� has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

鈥淕oogle has become this advertising hellscape where you never quite know how hard you're going to have to work to find what you need,鈥� our analyst Ethan Cramer-Flood said on an episode of our Behind the Numbers podcast in May. 3. Over 9 in 10 searches worldwide take place on Google. Google has a 91.02% market share in search volume, according to July 2024 data from StatCounter.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

鈥淭here's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,鈥� our analyst Sky Canaves said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Expanding into new markets and raising prices isn鈥檛 always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.

On today鈥檚 podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

"There are basically two camps of consumers," said analyst Rachel Wolff on a recent 鈥淏ehind the Numbers鈥� podcast episode. "One camp is like, 'I need to get ahead of the tariffs. I need to buy my car now before it becomes exponentially more expensive. But then you have the other, saying, 'I'm going to hold my cards close to the chest and wait to see how bad things get.'".

The Weekend Edition includes a dedicated section on the website, two new newsletters, and a narrated audio playlist available through the Bloomberg app and Apple Podcasts. According to Bloomberg, this expansion aims to reach 1 million subscribers by mid-2025; it currently has 740,000, up from 590,000 this past July.

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.