On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
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| Jan 9, 2024
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 1, 2024
Send in the correct answer plus a screenshot of a review of this podcast for your chance to win a free Behind the Numbers branded water bottle. We'll see you tomorrow hopefully for the Behind the Numbers weekly listen, and email to podcast made possible by an Awin.
Audio
| Aug 3, 2023
We'll see you guys tomorrow hopefully for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Cint.
Audio
| Apr 26, 2023
On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year”, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.
Audio
| Aug 8, 2024
On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s ĢAV report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true that 90% of consumer-serving banks and credit unions won’t exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.
Audio
| Aug 20, 2024
On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.
Audio
| Oct 5, 2023
On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
Audio
| Aug 1, 2024
See you tomorrow hopefully for the Beyond the Numbers Daily, an eMarketer podcast made possible by Verisk Marketing Solutions.
Audio
| Jul 17, 2023
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
Audio
| Apr 5, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| Oct 25, 2023
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
Audio
| Jun 10, 2024
Welcome to the Behind the Numbers Daily: an eMarketer Podcast. I'm Marcus. Today, I'm joined by one of our senior analysts covering digital advertising and media based, just above New York City, it's Ross Benes. Ross Benes:. Hey, Marcus. Marcus Johnson:. Hey, chap. We're also joined by our senior director of briefings based out of New York proper, it's Jeremy Goldman. Jeremy Goldman:. Hello.
Audio
| Jun 8, 2023
If you have a few seconds to give us a rating or review, wherever you listen to this podcast, it would mean the world to us. They really, really, really do help us keep this podcast going, and so being eternally grateful for that. Otherwise, we'll see you guys on Monday for the Behind the Numbers Daily, an eMarketer Podcast made possible by Meltwater. Happy Weekend.
Audio
| Mar 9, 2023
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
Audio
| Sep 13, 2024
It's an eMarketer podcast made possible by InMobi.
Audio
| May 12, 2023
Please give us a rating and review wherever you listen to podcasts and follow us on Instagram @behindthenumbers_podcast. Thank you listeners, and to Victoria who edits the podcast when she's not watching farm animal TikToks. We'll be back next Wednesday with another episode of Reimagining Retail, an e-Marketer Podcast.
Audio
| Aug 2, 2023
If you enjoy this podcast, please give us a five star rating and subscribe. The title of today's episode is What Bank CMOs Want: New Customers. I invited Joe Pagano, VP of Marketing Services Consulting at TransUnion to lend his insights. Hey, Joe. How you doing? Joseph Pagano:. Doing great. Thanks for having me today. Rob Rubin:. Yeah. I'm really excited. And we learned that we're neighbors.
Audio
| Jun 12, 2023
On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.
Audio
| Jul 18, 2024
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.
Audio
| Jan 16, 2024
On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Audio
| Nov 20, 2023
On today's podcast episode, we discuss the quick adaptation and rejection of Threads by Instagram users, the complicated costs of bundling streaming services, where TikTok falls on the list of most influential social media apps, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell-Wolf and Max Willens.
Audio
| Aug 31, 2023
Hello everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by InMobi. This is the Friday show that is happy to have Ross back. Yes, it is. Ross, who did you miss the most? Ross Benes:. Oh, since you're asking me, Marcus, I missed you the most. Marcus Johnson:. Thanks, buddy. Appreciate it. Ross Benes:.
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| May 18, 2023
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| Nov 24, 2023
Source: Radio Joint Audience Research Limited (RAJAR) - UK