Ä¢¹½AV

Kennedy has stated that he would seek to ban D2C drug advertising, preventing pharmaceutical companies from advertising drugs on TV, radio, and other media. Kennedy announced the plan during his presidential run and reiterated in late October that he would pressure president-elect Donald Trump to pursue the ban.

While our forecast found that OOH only saw a small uptick this year (4.8%), it is largely dodging the decline of its traditional media peers like TV and radio. This year, marketers got smarter at building 360-degree campaigns that tethered OOH ads to their social media strategy.

Many of retailers’ efforts rely on existing infrastructure, like radio networks and digital screens. Despite these limitations, we expect in-store retail media ad spending to jump by 45.5% next year and to surpass $1 billion by 2028. Marketers want full-funnel solutions.

Radio and Digital Audio Ad Spending Benchmarks: Q4 2024 (Ä¢¹½AV subscription required). Note: Pandora listeners include Stitcher listeners. Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.

The traditional landscape of print, TV, radio, and out-of-home (OOH) ads has expanded to include social media, CTV, creator-driven activations, live-streamed events, and so much more.