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Its past few algorithm updates had started to favor user content and Reddit a lot more than other sources, and I think people are starting to see challenges with Google as a primary platform for getting news. Marcus Johnson (16:54):. Yeah. Something else that jumped out to me on the social media side of things was TikTok.

Reddit recently introduced tools aimed at making it easier for SMBs to advertise, with features like a Campaign Import allowing advertisers to easily transfer campaigns from Meta to Reddit. Zooming out: Like Reddit, the push to attract SMBs comes down to boosting ad revenues, which Snapchat relies heavily on.

For me, Instagram is for entertainment, and then maybe I'll do my research on Reddit or I'll look at other user reviews on the website for the product. But for Gen Zers, TikTok really is their one-stop shop for most of their daily needs. Sara Lebow (04:56):. It's interesting you say one-stop shop because for research, entertainment, discovery, definitely.

And Instagram鈥檚 user base is still larger than those of Twitter, Reddit, and Tumblr combined. Though size isn鈥檛 everything in social media, Meta has played an enormous role in social surpassing linear TV. Our Take: Marketers clinging to TV should shift their attention to social. While time spent watching linear TV is still well ahead of time spent with social networks, TV time is falling, not growing.

Reddit is still growing well, but not enough to make a dent in its time spent figure on a national scale. TikTok and Spotify surge up the rankings when time spent is calculated just among users. When assessing time spent just among a platform鈥檚 dedicated viewers, users, and listeners, the numbers increase dramatically.

Despite TikTok鈥檚 user engagement prowess and lightning-fast ad revenue growth over the past few years, its user monetization still lags the Meta properties by a wide margin. TikTok has been improving its time-to-revenues performance ratio, though, unlike Snapchat, Reddit, and X (formerly Twitter), which for the most part, haven鈥檛 been shrinking the gaps shown below.

Meta鈥檚 strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.

Reddit. Snap, Inc. Walmart. Warner Bros. Discovery.

Reddit enhances advertiser experience with ads manager updates ahead of potential IPO. Netflix鈥檚 ad-supported tier reaches 1 million monthly active users. Yesterday鈥檚 Chart of the Day: Get a (clean) room. Methodology: Data is from the January 2023 CivicScience survey of 2,992 US adults ages 18+ during January 6-11, 2023.

With user growth and time spent beginning to plateau across social, LinkedIn, Pinterest, Snapchat, X, and Reddit are each less likely to become a credible third platform. Less than 1 in 7 dollars spent on US social this year will go to these platforms. Some platforms will see healthy growth, but none will gain significant market share.

So this data comes from Baseball-Reference, Spotrac and a Reddit post by user Jose Conseco milkshake. And it's about the New York Mets who are having a terrible year. I know Blake went to a Mets game earlier this week, so he may be interested in this data. Marcus Johnson:. The only one. He's the only one. Ross Benes:. Okay.

Where FIs can start: Across social media, reviews appear in the form of videos, written reviews, and threads on forums such as Reddit. FIs may find the task of monitoring all these channels and platforms overwhelming, but tools are available to facilitate this. Users can sign up for free keyword alerts on most social media platforms, which could include anything related to an FI鈥檚 brand.

Just under half (47%) of US Instagram users will need to use Meta AI at least once per month for it to be as big as generative AI (genAI) market leader ChatGPT, per our estimates. Meta has taken a page from Snap鈥檚 playbook鈥攁gain. Snapchat rolled out its genAI chatbot, My AI, to all of its users over a year ago.

Extending campaigns: As second-screen usage skyrockets, brands are adapting their game day approach to reach audiences beyond TV. TikTok and YouTube Shorts are central to ad extensions, with brands like HexClad and Instacart building second-screen engagement through interactive content. E.l.f.

For example, the Reddit Answers genAI search tool is integrated with Gemini. Meanwhile, Netflix recently introduced OpenAI-powered search. GenAI, social networks, and commerce are slowly converging. GenAI search is just one facet of this evolution.

GenAI tools synthesize responses from vast data sources, shifting the user experience from scanning ranked links to receiving immediate, conversational answers. AI-generated summaries prioritize content that is highly structured, easily parsed, and contextually aligned with user queries. But many brands still rely on pre-AI approaches to SEO, which prioritize clarity and relevance.

Online platforms like TikTok, Reddit, and Twitter not only provide the news itself, but they also have built-in spaces for conversation and make it easy to share stories. The positives outweigh the negatives.

That speaks to 耻蝉别谤蝉鈥� growing trust in genAI to offer relevant and useful information. Fifty-eight percent of consumers say that genAI tools like ChatGPT have replaced search engines as their go-to source for product and service recommendations, according to a Capgemini survey.

On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

Zigazoo still needs to scale its user base and develop a competitive monetization strategy for both brands and creators in order to create real staying power.

Reddit. The Information. The New York Times. TikTok. YouTube.

This is despite Meta鈥檚 move away from news. 52% of TikTok users get news on the platform, up from 22% in 2020. Women are the majority of news consumers on TikTok (62%) and Instagram (59%). News consumers on Snapchat, TikTok, Instagram, X (formerly Twitter), and Reddit skew younger than those on other sites. LinkedIn has the most-educated news consumers (55% hold college degrees).

Age preferences: The survey of Gen Zers found differences in the usage of major platforms among teens and adults. Those ages 15 to 17 use a median of five social platforms a month, versus six for adults ages 18 to 26. Older Gen Zers use Facebook, LinkedIn, Reddit, and the former Twitter (now called X) more than teens. Teens have a higher preference for YouTube for viewing long videos.