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Non-endemic advertisers will play a key role in funding travel media ad spending. While retail media ad spending is largely driven by endemic advertisers (advertisers promoting brands and products sold directly by that retailer), travel media will be driven by ad spend from non-endemic advertisers.

Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, representing a pervasive and unyielding dominance within the channel. The share of ad spending allocated to all other RMNs increased by less than 1 percentage point between 2019 and 2024.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This report presents our forecasts for advertising, retail, and ecommerce sales in France, along with consumer behavior and trends. This deck covers:. How digital ad spending in France is evolving. Ecommerce trends and forecasts. How and where internet users spend time with various media. This deck can help you:. Showcase opportunities to customers (agencies, solution providers).

Tariffs鈥� threat to retail margins is forcing Amazon to diversify aggressively鈥攁nd it needs to prove it鈥檚 working. Its future ad growth depends on using genAI to reinvent product discovery and proving that its AI ecosystem can drive real business outcomes across commerce, cloud, and media.

By 2027, nearly 15% of nonretail commerce media ad spending will be driven by FMNs. FMNs face structural barriers to replicating retail media success. FMNs will struggle to replicate the core advantages that fueled retail media networks鈥� (RMNs鈥�) rapid rise. Several features of the RMN model are uniquely tied to the retail context:.

Germany鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

Google is enhancing its retail ad offerings with loyalty-driven personalization tools aimed at retention. New features include personalized pricing and shipping perks for loyalty members, a 鈥渓oyalty mode鈥� in Google Ads鈥� retention goal to optimize for high-lifetime-value customers, and personalized annotations in Performance Max campaigns. Sephora, an early adopter, reported a 20% lift in click-through rates from loyalty-focused annotations. The launch comes as loyalty ranks high on shoppers鈥� holiday priorities and as CMOs lean on loyalty programs to bolster first-party data. With Amazon pulling away from Google, the updates position Ads as a retention engine in the retail fight.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.