蘑菇AV

In another first, RE/MAX launched its real estate media network late last year, which will serve search ads for businesses related to home improvement, insurance, and safety. 鈥淲e want brands that are really going to elevate us and partner with us, helping the home-buyer and seller in their journey,鈥� said Abby Lee, executive vice president of marketing communications and events.

A large portion of the remainder of search ad revenues will go to retail media networks, primarily Amazon鈥檚. By media: Social network mobile advertising will grow quickly thanks to the rapid growth of video ads. In our limited tariff scenario, social media mobile ad spending will reach $98.45 billion in 2025, a 12.9% YoY increase.

But strong early growth of products such as TikTok鈥檚 Smart Performance Campaign and social search ads shows that advertiser approaches to social networks are far from calcifying. Differentiation delivers growth for social鈥檚 second tier. For years, smaller social networks did their best to keep up with Meta and TikTok by bolting features such as Stories and short-form video onto their platforms.

Target has taken buying search ads in-house. In March 2024, Target changed the way advertisers can buy search ads, bringing more advertisers into direct contact with Target鈥檚 ad sellers. Search ad sales had previously been handled by Criteo. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

This comes as Google鈥檚 search ad business gets squeezed. Historically, Google hasn鈥檛 needed YouTube to pull its weight. It鈥檚 now starting to take more of the slack, because it has to. YouTube鈥檚 jack-of-all-trades identity could also be a limiting factor in its ad take. It has more overall users than Facebook, Netflix, or Spotify and a greater amount of total raw engagement (in terms of time spent).

The company has not yet introduced search ads. But in December, it began testing Reddit Answers, an AI-powered search tool that provides curated summaries of content on the platform. People are spending more time on Reddit as they seek relatable content.

Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here鈥檚 how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The news: Microsoft Advertising now enforces policy compliance at the asset level鈥攁d headlines, descriptions, and images will be reviewed individually. If one element violates policy, the rest of the ad can stay live, as long as the minimum required approved assets remain, per MarTech. Key takeaway: Marketers should embrace modular creative strategies, ensuring each individual asset is in compliance. Build campaigns with redundancy in approved elements to maintain uptime, and monitor flagged assets to quickly respond and ensure ad integrity.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

On today鈥檚 podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic鈥檚 Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst鈥檚 Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The news: DoorDash鈥檚 acquisition spree continued with its $175 million purchase of ad tech firm Symbiosis. The deal will expand the company鈥檚 offsite capabilities, enabling advertisers to run campaigns across search, social and display channels that are integrated with DoorDash鈥檚 closed-loop measurement system. Our take: DoorDash鈥檚 Symbiosis acquisition and ad updates should help the company attract bigger brands and retailers to its ad platform鈥攅specially as demand for its core delivery services remains healthy.

There are now more than 80 retail media networks (RMNs) in the US. The volume of RMNs, combined with the dominance of Amazon and other established competitors, makes it challenging for new and niche RMNs to capture share.

Google is monetizing AI search interfaces aggressively: But users, advertisers, and publishers remain skeptical of trust, data, and fairness.