Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.
When it comes to social purchases, influencers are perceived as much more influential than media companies. Just over 1 in 10 consumers said that content from a media company had compelled them to make a purchase on social media. Download our survey data in full here. A word on the high-level changes affecting affiliate marketing. Google鈥檚 latest core update has shaken affiliate marketing up.