蘑菇AV

No matter which demographic you鈥檙e targeting, consumers are shopping across websites, in store, and on mobile and social apps鈥攁nd they expect to be met with one-to-one personalization. Retailers are innovating how they use physical spaces. Personalization is happening with both digital and in-store consumers.

Your FI could be sending an unwelcome message to customers and prospects if stock images reflect only demographics that don鈥檛 include them. FIs seeking a diverse client base should ensure they portray diverse ages and backgrounds in the customer testimonials and photos on their websites. Is it too salesy?

For multilocation businesses, agents can maintain consistent brand voice while customizing responses for local relevance based on inventory, demographics, and customer preferences. Store managers can focus on in-store operations while ensuring digital engagement and prompt responses. Streamline marketing operations and content workflows.

On social media, for example, compared with other age groups, this cohort is more evenly spread across the main platforms. And it鈥檚 the only demographic that will gain users throughout our forecast period across most social platforms, including Facebook. Even across paid media services, they outdo most other age groups.

Here鈥檚 how you can achieve success with shopping ads no matter which social media platform you advertise on:. Step one: Define your target audience. To create and run successful shopping ads, you need a solid strategy that considers the demographics, preferences, and behaviors of your potential customers at each stage of their buying journey: awareness, consideration, and decision.

As time spent with media plateaus, standalone AI agents will be swimming upstream convincing consumers to forgo their social media or streaming minutes in favor of agent interactions. So, in the near term, current tech leaders that offer frictionless paths to AI agents will start to drive behavioral change. The lines are blurring between genAI search and everything else.

Marketers should prioritize targeting these demographics when highlighting AI features. Still, Gen X鈥檚 39% interest and boomers鈥� 27% are valuable market segments and should not be overlooked. GenAI joins the chat: The latest bots and virtual users hint at social media鈥檚 future. Major social media platforms are integrating AI assistants at scale.

The news: Women鈥檚 sports is continuing to grow in relevance, reaching new milestones in 2024, per research from the charity Women鈥檚 Sport Trust. Leagues like the Women鈥檚 National Basketball Association (WNBA) grew significantly across social media in the 2024 season, reaching a single-season record of nearly 2 billion video views across WNBA social media platforms鈥攎ore than quadruple the previous season. Our take: As more brands invest in women鈥檚 sports and viewership spikes, advertisers must recognize women鈥檚 sports not as a niche category only relevant for select moments, but as a critical part of a comprehensive sports marketing campaign.

The big picture: Brands are sticking with TikTok for now thanks to its unique potential to drive sales and boost awareness among key demographics. But uncertainty about the app鈥檚 future coupled with recent changes to seller fees and incentives could hurt its ability to onboard smaller sellers and effectively challenge Amazon.

Audience demographics and creator tools also help determine which platform is the best alternative. Creators will go where their primary audience is. But they will also consider which platforms have strong, easy-to-use content creation tools.

Gen Z is a key demographic for Pinterest; according to the platform, 65% of its 2025 priorities are driven by Gen Z. While millennials will make up its largest userbase in the US (28.7 million) next year, per our forecast, Gen Z is its fastest-growing demographic; we expect Pinterest to have 24.4 million Gen Z users next year, a 4% bump YoY.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.

Regulators have also restricted platforms鈥� ability to collect data from minors, limiting advertisers鈥� access to sought-after demographics. The UK鈥檚 DMCCA is likely to result in some similar restrictions, though industry input could soften the ultimate outcomes.

How advertisers adapt: If platforms lose the ability to collect data from and target ads to minors, advertisers will experience significant signal loss when looking to reach young consumer demographics. That loss could cause marketers to shift budgets elsewhere and adjust strategies.

More than 40% of respondents overall said they had used or were interested in using social media channels to buy luxury products. The share was markedly higher among 18- to 34-year-olds, at 57.4%.

Social media functions primarily as a discovery and research channel. The top social platforms for researching products are YouTube (47.7%), Instagram (44.3%), and Facebook (41.2%), per the 蘑菇AV and ESW survey. However, only 21.3% of shoppers made a purchase directly on a social media platform in the past year versus 30.9% globally.

Snapchat maintains demographic strength with younger audiences, especially Gen Z, the predominant source of digital buyer growth. Highlighting its ability to reach these demographics over other platforms could attract advertisers and creates looking to target this audience.

With its engaged user base, especially among younger demographics with high purchase intent, and an evolving suite of performance-driven tools, Pinterest stands as an underrated but compelling choice for diversifying digital ad strategies.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities. Yesterday鈥檚 Chart of the Day: One fad Apple. Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Gen Z is the platform鈥檚 fastest-growing age demographic: LinkedIn will have 21.1 million US Gen Z users this year, per our forecast, a 13.6% increase YoY. This young cohort sees LinkedIn as a break from other forms of social media.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

Don鈥檛 confine yourself to one demographic. Case study: Camp Chef worked with Rakuten to target female shoppers for outdoor grill sales via performance marketing on paid search, paid social, and display advertising. Using Pinterest data, the companies found interest overlap with female sports and outdoor goods buyers at Patagonia, REI, and lululemon athletica.

. #8: Social media. What fueled interest: As one of the top ad spending categories, social media is central to marketing strategies. But at the same time, it鈥檚 a sector full of change and challenges that requires consistent monitoring to maximize performance. 2024 was the year Instagram expanded its creator marketplace and tested unskippable ads.

Issuers may want to tweak their offerings to help consumers remain financially stable, especially for demographics that are more at risk, like Gen Zers and households with children. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry.