蘑菇AV

On social media, for example, compared with other age groups, this cohort is more evenly spread across the main platforms. And it鈥檚 the only demographic that will gain users throughout our forecast period across most social platforms, including Facebook. Even across paid media services, they outdo most other age groups.

Audience demographics and creator tools also help determine which platform is the best alternative. Creators will go where their primary audience is. But they will also consider which platforms have strong, easy-to-use content creation tools.

The smartphone remains Gen Z鈥檚 favorite device, as it鈥檚 the quickest way to access digital video and social media. But adoption of CTV and VR continues to rise.

Even with human-first creative, AI is useful for simulating audience reactions based on demographics, age groups, or interest areas, Adana said. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The news: Women鈥檚 sports is continuing to grow in relevance, reaching new milestones in 2024, per research from the charity Women鈥檚 Sport Trust. Leagues like the Women鈥檚 National Basketball Association (WNBA) grew significantly across social media in the 2024 season, reaching a single-season record of nearly 2 billion video views across WNBA social media platforms鈥攎ore than quadruple the previous season. Our take: As more brands invest in women鈥檚 sports and viewership spikes, advertisers must recognize women鈥檚 sports not as a niche category only relevant for select moments, but as a critical part of a comprehensive sports marketing campaign.

More than 40% of respondents overall said they had used or were interested in using social media channels to buy luxury products. The share was markedly higher among 18- to 34-year-olds, at 57.4%.

Here鈥檚 how you can achieve success with shopping ads no matter which social media platform you advertise on:. Step one: Define your target audience. To create and run successful shopping ads, you need a solid strategy that considers the demographics, preferences, and behaviors of your potential customers at each stage of their buying journey: awareness, consideration, and decision.

How Instagram, Discord, and other social media platforms balance teen attention with parents鈥� concerns. The Weekly Listen: The most significant 2023 trends, interacting with Gen Alpha, and the meta-commercial. Move over kids, 鈥榢idults鈥� are the new demographic shopping the toy aisle. Yesterday鈥檚 Chart of the Day: Stablecoin toss.

As time spent with media plateaus, standalone AI agents will be swimming upstream convincing consumers to forgo their social media or streaming minutes in favor of agent interactions. So, in the near term, current tech leaders that offer frictionless paths to AI agents will start to drive behavioral change. The lines are blurring between genAI search and everything else.

GenAI can process customer reviews from sites like Yelp or Amazon, then correlate them with social media sentiment for a fuller picture. Est茅e Lauder Companies (ELC) is using Google Cloud's genAI, including the PaLM 2 large language model (LLM), to monitor consumer feedback in real time across social media and call centers.

The big picture: Brands are sticking with TikTok for now thanks to its unique potential to drive sales and boost awareness among key demographics. But uncertainty about the app鈥檚 future coupled with recent changes to seller fees and incentives could hurt its ability to onboard smaller sellers and effectively challenge Amazon.

This lets teams test prices dynamically across products, locations, or demographics鈥攚ithout having to risk harming the bottom line. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by 蘑菇AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.

Social media functions primarily as a discovery and research channel. The top social platforms for researching products are YouTube (47.7%), Instagram (44.3%), and Facebook (41.2%), per the 蘑菇AV and ESW survey. However, only 21.3% of shoppers made a purchase directly on a social media platform in the past year versus 30.9% globally.

With its engaged user base, especially among younger demographics with high purchase intent, and an evolving suite of performance-driven tools, Pinterest stands as an underrated but compelling choice for diversifying digital ad strategies.

The social media space has been innovated upon and evolving, but something that we've been noticing is how easy it is to buy impressions. Brands are starting to notice and questioning what does it even mean to get a million impressions on a video if the quality of those impressions are not coming from an audience that is your target demographic?

Choose the right partners: Research and work with affiliates who produce credible, relevant content and have a loyal audience aligned with your target demographics. Empower and support affiliates: Provide them with branding guidelines, marketing resources, and training to effectively promote your products.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

They don鈥檛 feel looked after by brands or social media executives. Changes to platform-based sources of funding have been vexing. For example, TikTok鈥檚 newly launched Creator Rewards program is pushing creators to make longer videos that play to trending search topics. And creators want to have a say in the role that AI plays in their work.

But the startup doesn鈥檛 recommend using the tool in 鈥渉igh-risk domains鈥� or decision-making situations, per the AP. 38% of Whisper鈥檚 hallucinated content included explicit harms such as violent language, demographic stereotypes, false statements about health conditions, and sexual innuendos, per a study published by the Association for Computing Machinery.

May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities. Yesterday鈥檚 Chart of the Day: One fad Apple. Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Don鈥檛 confine yourself to one demographic. Case study: Camp Chef worked with Rakuten to target female shoppers for outdoor grill sales via performance marketing on paid search, paid social, and display advertising. Using Pinterest data, the companies found interest overlap with female sports and outdoor goods buyers at Patagonia, REI, and lululemon athletica.