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Senate ramps up social media regulation for teens: Two landmark bills that require more protections for minors will move to the House.

Israel's social media usage was nearly universal at 98.8%, 2.4 percentage points higher than the regional average. However, respondents averaged 2:19 daily with social media and messaging apps, compared with the regional average of 3:04. Saudi Arabia. Saudi Arabia led the region in online TV/streaming consumption.

Social media usage is becoming more polarized and personalized, while a possible TikTok ban threatens to shake up the landscape. With or without TikTok, social video is here to stay. But social search and messaging will also demand marketer attention, especially as shopping gets more social. Political polarization will disrupt an already fraught social landscape.

The boost in female gamers likely comes from high social media usage. What does this mean for advertisers? Expand the definition of gamers. The popularity of digital gaming across generations offers an opportunity to redefine the gamer image.

Social media usage among Black teens trends higher than that of total teens, with usage concentrated around TikTok (79%), Instagram (75%), and Snapchat (57%). Black teens use TikTok at a higher rate than total teens (79% versus 63%), and 28% of Black teens use TikTok almost constantly. Online shopping is a weekly habit for Black consumers.

Latin America was the global leader in social media usage at 99.5%. The region also ranked No. 1 (98.8%) when respondents were asked if they used any of 49 social networks. Usage is spread across many platforms, as the region led all others for usage of seven or more social networks.

Messaging is now a core part of social media usage. People are posting less and chatting more on social platforms. The majority of respondents (62%) surveyed by YouGov in December 2023 had used social media to connect or stay in touch with family, friends, and colleagues. That was significantly more than the 24% who had used it to share parts of their life or thoughts.

Some of Gen Z’s favorite social media platforms claim a similar share of young users; but how they spend their time on the platforms vary, prompting marketers to align their strategies and investments accordingly. Instagram dominates direct messaging, while YouTube takes the lead on livestreaming and TikTok maintains its stronghold on short-form video. We delve into the three insights, with an actionable takeaway for marketers.

Social media usage in Taiwan was nearly universal. Almost all respondents (99.3%) reported using social media, the highest rate in the region. It surpassed the regional average of 97.2%. Additionally, 98.7% of respondents used messaging services, leading the region and exceeding the 96.0% average. The largest YoY change was in radio listenership.

Social media usage in the country was low, ranking 13th in the region with a penetration rate of 97.0%. That figure may be low comparatively, but social media was still a ubiquitous source of media, and penetration grew 0.4 percentage points YoY. Device Ownership. Tablet ownership rates in Germany were the highest of all 49 countries covered in this year’s GMI Report.

Social media usage in Croatia was nearly universal. Almost all (99.5%) respondents reported using social media. This surpassed the regional average of 98.0% and makes Croatia No.1 in the region. Smart home product ownership was 19.3%, No. 1 in the region. It surpassed the regional average by 5 percentage points and was more in line with countries in Western Europe. The Czech Republic.

After two decades of social media usage, millennials are outgrowing the need to constantly post about their lives. But platforms like Facebook and Instagram still play a central role in keeping them connected to their communities and learning about current events: 48% get their news from social media, according to a July 2024 YouGov report.

The news: Brazil’s Supreme Court ruled that social media platforms must be held accountable for illegal user-generated content (UGC), marking a major shift in digital regulation, per Reuters. Six of 11 justices backed fines for non-removal, putting the pressure on platforms to police their content. The decision to place accountability on platform owners could undermine the business and advertising strategies of Meta, YouTube, X, and TikTok. Key takeaway: When governments crack down on platforms, ad environments change fast. If Brazil’s ruling becomes the norm, social platforms may shift from open forums to tightly controlled spaces—risking user engagement, discoverability, algorithmic reach, and ad effectiveness.

Indonesia was No. 2 in the region for social media usage at 99.4%. This is higher than the regional average of 98%. It also ranked No. 2 in the region for using any of the 49 named social networks (98.7%) and any of the 17 named messaging services (98.2%).