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While live sports and premium content will drive growth鈥攖he company shared news on that front at CES鈥擯eacock鈥檚 profitability remains a challenge. The coming NBA season will be a major test; if it attracts subscribers, Comcast鈥檚 approach could prove to be a winning formula. But if price hikes lead to churn, the company may have to rethink its media ambitions.

Let me, I can smuggle in an additional data point because the live sports component is why those that are growing are growing. So we've got Peacock and Amazon Prime Video are the ones that are starting to take share, and Netflix is losing share, and then you can pretty much entirely ascribe that to live sports. (11:10):.

Macy鈥檚 would have good reason to triple the price tag鈥擳he Parade is one of three non-sports and non-election events to breach the top 100 most-watched programs in recent years, per Nielsen. NBCU and its competitors have paid billions to have a stake in live broadcasts that routinely deliver high viewership.

The move rekindles interest among Gen Xers who remember Reebok鈥檚 heyday as a trendy sports brand. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淭hursday Night Football鈥� (TNF) continues to be a key pillar of this strategy, attracting both viewers and advertisers with exclusive sports content. The NFL deal has strengthened Prime Video鈥檚 position as a premium ad-supported platform, increasing engagement and driving ad sales.

But for categories like beauty and sports, consumers may not understand how tariffs will have either direct or reverberating effects on that industry. If brands can鈥檛 keep prices stable, they should communicate why items are more expensive due to supply chain issues or reshoring costs. 7. Tailor messaging to your customer. Republicans are more likely to be pro-tariff than Democrats.

Neon spends low鈥攗nder $300,000 in linear TV across sports programming and a strong push on Neon鈥檚 YouTube channel, per Deadline鈥攂ut still succeeds because marketers speak to genre audiences through strategic, targeted guerilla marketing. Disney could benefit from a similar strategy that focuses on ground-level efforts to generate excitement for Marvel content.

On today鈥檚 podcast episode, we discuss how Netflix鈥檚 recent live sports events have performed, if there鈥檚 a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

It will also add products to its home and toys, gaming, and sports assortments to capitalize on those categories鈥� growth potential, as well as expand its private-label food offerings. It鈥檚 improving the ecommerce experience. Target plans to use AI to offer more relevant recommendations, improve search results, and capitalize on social media trends.

The trend: Despite鈥攐r perhaps because of鈥攅conomic uncertainty, US consumers are less likely to cut back on concerts, sporting events, festivals, and other live events this year, according to a CivicScience survey. Just 30% of consumers have or plan to reduce spending on live music performances in 2025, compared with 36% in 2024.

MySports鈥� $69.99 is significantly more expensive than Venu鈥檚 planned launch price but still cheaper than competing pay TV and sports services like YouTube TV, Hulu + Live TV, and Fubo鈥攖hough its packages that contain specialty sports like the SEC eclipse competitors鈥� pricing.

21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.

Our take: NBC's ambitious NBA investment and early marketing push signal its commitment to reclaim a prominent role in sports broadcasting. Success will rest on effectively transitioning viewers from current rightsholders while capitalizing on Peacock's streaming capabilities.

Its global market share in 2024 was 16.4%, less than a percentage point lower than it was in 2022, and well ahead of adidas (9%) and Anta (3.7%), per Euromonitor data cited by Front Office Sports. Retailers are eager to resume ties.

Last year was particularly strong thanks to multiple sporting events as well as elections, and the outlook looks positive. But there may be some bumps in the road, particularly the US government鈥檚 imposition of tariffs (the full extent of which hasn鈥檛 been taken into account in our forecasting). Digital is the fuel to the ad industry鈥檚 fire. This year, 85% of all advertising spend will be digital.

According to Ad Age reporting, some advertisers complained about VideoAmp鈥檚 ability to measure live sports viewership and track diverse audiences. Advertisers also struggled to compare Nielsen and VideoAmp measurements to ensure that contracts were fulfilled, a sign that a lack of standards across currencies could help Nielsen maintain its lead.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.

As POS solutions get more vertical-specific, Clover鈥檚 sport and restaurant-tailored solutions should help it stay competitive. And its ability to integrate other merchant services with its POS can help it stand out.

Live content has emerged as a key differentiator as major platforms invest in live sports content, as viewers accept commercial breaks during natural game stoppages and timeouts. But live event strategies now extend beyond traditional sports, with platforms like Amazon and YouTube securing rights to other live content like award shows to create highly-coveted ad inventory.

Over the years, Amazon has piled on perks and benefits including ad-free listening with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.