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Radio remains relevant, but Hispanics are the most likely ethnic group to pay for Spotify Premium. Tangentially, 32% of Hispanic podcast listeners report making more than $75,000 a year. Marketing to Hispanic consumers requires nuance. Although unified by language and a love for streaming and social media, their differences by region, acculturation, and race are important.

It has also been a strong driver of podcast awareness, and platforms like Spotify could pick up some time spent. Should that happen, it could lead to a shift in how consumers spend their time across digital media overall. To view the full forecast, click here. TikTok is a commerce powerhouse.

This includes revenues from YouTube鈥檚 music service, which competes with Spotify and Apple Music. Another way YouTube has grown its Premium user base is by heightening ad loads and cracking down on ad blockers. This tactic incentivizes people to pay for YouTube Premium to avoid ads. While still primarily an advertising company, YouTube has diversified its business.

Last month, Spotify launched its Daylist feature globally to free users. An individual Spotify Premium account is $11.99 per month and a Premium Family account is $19.99 per month. Offline benefits: Offline tools help users make the most of their subscriptions as costs continue to rise.

The FTC received numerous comments from consumers supporting the rule and complaining about nebulous cancellation policies for a range of services including Spotify and Netflix, suggesting brands could benefit from increasing consumer transparency.

Props to Taylor Swift, who was embarrassingly, once again, my number one artist on Spotify this year. Zak Stambor (04:51):. It's just a throwback. That approach is a throwback to the way things used to be, where retailers gave consumers an actual reason to venture into the store to make the purchase. Now you don't need to. You can just go online, which is why a lot of people just did that.

Religion and spirituality is one of the fastest-growing categories on Spotify, increasing by 85% YoY, according to Spotify鈥檚 鈥�2024 Culture Next: Top Gen Z Trends鈥� report. But Gen Z is more likely to identify as religiously unaffiliated than all older generations except millennials, according to PRRI. Gen Z may show interest in spirituality not affiliated with organized religion.

Reddit, Spotify, and Apple are also noteworthy. Aside from ad industry giants like TikTok, Amazon, and Instagram, several other names stand out. Reddit will end up with the third-fastest ad revenue growth globally, a well-timed result in a possible IPO year. Spotify will perform well as it tries to right the ship after mishandling various podcast investments.

While YouTube Music is a major player that could influence the balance of power, a more significant test would be if a music label clashed with Spotify over rights renewal. While some artists have withheld music from Spotify, a major label or rights group has yet to make a similar move.

The trend: Personalization is a key strength for Spotify, and customized features like its annual  Spotify Wrapped round-ups add to the service鈥檚 stickiness. New tools like its AI DJ and AI-generated 鈥淒aylist,鈥� which makes a tailor-made playlist that changes every few hours, likely helped retain users amid recent subscription price hikes.

IPG in particular, they've lost business from big clients, Pfizer, Verizon, BMW, Spotify, most recently lost most of its most lucrative account Amazon ad buying assignments, which are split between Omnicom and WPP. So they have been struggling somewhat for a short while. (18:18):. Gents, let's end with this question. Jeremy, I'll start with you.

AI-generated music is starting to populate Spotify, reducing engagement and earnings for human creators. Rapidly evolving model capabilities make it hard to spot. If these new genAI tools catch on with YouTube creators, thumbnails and headlines could be monotonous or repetitive. This could both dilute creative work on the platform and cause some videos to disappear from recommendation algorithms.

Technology outages are becoming more common: BofA鈥檚 outage was the latest in a week that saw Verizon, Sony PlayStation, and Spotify all experience hours of unscheduled downtime. While the bank said that the issue was resolved, it didn鈥檛 explain what caused the outage or what steps it plans to take to prevent future incidents.

Spotify has a stronghold on the top ranking. In Canada, Spotify is the No. 1 choice for digital audio listeners鈥攁 position it holds in many countries. Spotify鈥檚 success can be linked to how it leverages its ad-supported freemium offering in addition to a substantial paid subscriber base. There will be 12.2 million Spotify listeners in Canada this year, according to our latest forecast.

Orion can show YouTube videos, handle video calls, play Spotify playlists, and use multimodal AI to interact with everyday objects. Its MR platform keeps users connected to the physical world while still interacting with digital content, similar to the Meta Quest and Vision Pro but without the bulky headset. Why is Meta intent on making hardware?

It鈥檚 not like Spotify hasn鈥檛 been focusing on creators. Many of its major product launches and acquisitions in the last year have sought to reduce barriers to creating and putting content up on Spotify, which as recently as this month launched new tools for creators.

Spotify caters to all with more ways to subscribe. In July, Spotify rolled out its second US price hike in less than a year and announced more subscription types meant to suit different households and content preferences. In addition to the Audiobooks Access option launched in March, Spotify released its 鈥淏asic鈥� plan, $1 less than the standard 鈥淧remium Individual鈥� tier.

Prediction: Spotify will be the Netflix of audio. When Spotify introduced audiobooks in September 2022, the platform described itself as an 鈥渁ll-in-one destination for everyone鈥檚 listening needs.鈥� Spotify aims to be synonymous with digital audio by investing further in podcasts and audiobooks, building out its ad platform, and attracting digital audio listeners.

Prediction: Spotify will be the Netflix of audio. When we made this prediction, Spotify had just introduced its audiobook library. While that was seen as an asset for Spotify at the time, the company has had a challenging year, cutting jobs and canceling podcasts. Spotify鈥檚 US ad revenues grew by 15.1% this year to pass the $1 billion mark, according to our forecast.

Take Spotify Island, a successful activation intended to build brand familiarity with the audio service. Do Spotify Island鈥檚 various interactive games and virtual instruments promote the service, even if they don鈥檛 name specific Spotify features or call users to download the app?

Brands like Kentucky Fried Chicken, Victoria鈥檚 Secret, and Gymshark have all explored the lower-lift option of making their own playlists on Spotify. While these playlists don鈥檛 have the potential to create TikTok trends, they can still drive brand excitement and discovery on Spotify without the big budget investment of original music. This was originally featured in the eMarketer Daily newsletter.