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Spotify and Pandora popular among users. The long tail of digital audio options means that no individual service claims all that much daily time when calculated against the whole population. But among its active adult user base, Spotify will take up a robust 56 minutes per day this year, and Pandora will take 48 minutes.

Digital radio apps, podcasts, and streaming music options in Canada are proliferating, led by Spotify. We forecast there will be 11.1 million Spotify listeners in Canada in 2023, helping digital audio time climb to new heights. Podcasts are instrumental in rising digital audio minutes. We forecast there will be 13.1 million podcast listeners in Canada this year.

Spotify, Apple, and YouTube own the market. Spotify is the biggest player in the US digital audio market with 36.3% of paid digital audio subscribers in 2023. This year, YouTube Premium (28.6% of subscribers) will take over Apple Music (28.4%). While Spotify鈥檚 share of the digital audio market as a whole will shrink slightly, its podcast listener share is increasing.

You can see us in almost real life and see some of the charts that we're talking about on YouTube and now Spotify. If you want to watch the show, the Weekly Listen there, where of course you can listen to our voices the usual way.

Spotify, where US user growth will slow to single digits this year, per our August 2023 forecast, is the next platform that could implement this strategy. The platform already offers a free, ad-supported tier, but a low-price ad-supported tier could offer fewer ads and access to premium features like audiobooks (which could also be ad-supported) and AI playlists.

Free and premium Spotify subscribers can access at least two video lessons per course for free. Then they have to fork out for access to the full course. But Danny, what do you make of this new initiative from Spotify? Daniel Konstantinovic:. I think it's an interesting one.

Spotify ads are beginning to scale as podcasts play an increased role in its ad business. And TikTok is now redefining the social video space once dominated by Meta. Retail media networks will have the fastest growth in 2023.

Pinterest and Spotify are in good shape for an acceleration this year, and Instagram鈥檚 strength in 2023 and 2024 will help Meta overall. But most players will hold relatively steady in the new slow- to medium-growth environment. Google is still on track to be the first $200 billion ad company by 2024.

But other platforms are also included in this earning mix, including Substack, LTK, and Spotify. US social media creator revenues will total $13.7 billion this year, per our March 2024 forecast. That鈥檚 an increase of 16.5% over 2023. Even as creators work to diversify revenue streams and go D2C, brand deals rule the creator economy, which is good news for advertisers. Use this chart:.

'Cause Gadjo had mentioned in the piece that Bank of America's outage was the latest in a week that saw Verizon, Sony, PlayStation and Spotify all experience hours of unscheduled downtime. So is this just the world we're going to live in now? And it's more a question of how to deal with it when it happens and less how to avoid it 'cause it always will? Jacob Bourne (26:59):.

We hope to see you tomorrow, though, for the Behind the Numbers Weekly Listen as an eMarketer video podcast made possible by TikTok that you can watch on YouTube, Spotify, or simply listen to it the usual way.

We're running Spotify, we're running Zoom, we're running crossword puzzles. How much are we juggling? Marcus Johnson (10:48):. And then on top of that, the screens being divided up into multiple windows. Sports is starting to introduce that more and more. The Olympics, you're able to watch four different events at one time.

TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50. The company already runs a music app called Resso in India, Brazil, and Indonesia. Mobile games: ByteDance already has mobile gaming aspirations.

Companies from TikTok to Spotify have again invited creators to participate in their programming. The big picture: The creator economy is at an inflection point. As the ad industry finally embraces creators as content producers and marketing partners, top stars are turning their online success into globally recognizable brands of their own.

So Spotify already has several different video ad formats and it's been quite a strategic priority for the platform. And according to its own research, time spent with video on Spotify has increased 48% year over year. And among Gen Z users, 136%.

Adult Spotify and Pandora users spend 51 and 49 minutes listening to audio daily, respectively. That鈥檚 more time spent than on most social media platforms, according to our forecasts. TikTok, which leads time spent, averaged 53.8 minutes per day from its US adult users. 鈥淎udio has massive reach and it鈥檚 just going to be continually growing as it has more and more users looking at it.

The news: Meta demonstrated strong earnings in its most recent quarter, continuing the positive news shared this week by Google, Microsoft, Spotify, and Snap. In Q3, revenues reached $34.15 billion, up from $27.71 billion a year earlier, marking 23% growth. Operating margin stood at 40%, doubling from the 20% recorded in 2022. Quarterly net income was $11.58 billion, up 164% from $4.4 billion in 2022.

Next year, about 27% of them will tune in on Spotify, while less than 22% will listen via Apple, which continues to lose market share to its Swedish rival and other services. But Spotify鈥檚 growth in podcast listeners and premium subscribers is slowing down. The platform will have to find ways to capitalize on ad revenues without overloading listeners. More like this:.

This is fitting for the country that created Spotify, a global icon in both those areas. In addition, the country was second in the region in time spent with PC/laptop/tablet. In keeping with its strong time-spent showings in digital audio, Sweden was second in Western Europe in music/audio streaming.

Self-serve advertising platforms are also growing in popularity; Spotify, Instacart, and more have all launched self-serve ad channels to offer advertisers greater control over their exposure. Our take: In its never-ending quest to reach profitability, Uber has become more and more of an advertising technology company.

Podcast advertising is a hotbed of revenue growth for Spotify, and that bed is getting king-sized. We're going to stick with Spotify for the next story too as it looks to AI for podcast recommendations.

A Spotify creator, for example, has the potential to monetize an AI song, with the original artists being "cloned" not making a cent. Our take: The intersection of AI and artistry in 鈥淗eart on My Sleeve鈥� serves as a pivotal moment in the ongoing dialogue about tech鈥檚 influence on creativity, prompting a reevaluation of what constitutes originality.

The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.

There are a few possible reasons so many RMNs鈥攁nd other ad networks like Spotify, LinkedIn, and Uber鈥攁re offering self-service. Concerns about ad placements: As retail media moves off-site, advertisers are worried about programmatic ads going to made-for-advertising (MFA) websites that lack customer engagement.