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Within digital audio, podcasts face the same discrepancy. US adults will spend 0:23 per day (3.1% of daily media time) with podcasts this year, but podcasts will draw only about $2 billion in advertising, which amounts to 0.8% of digital ad spending and 0.6% of overall ad spending. What does it all mean? It鈥檚 complicated.

On today's podcast episode, we discuss how much Google鈥檚 鈥楢I Overviews鈥� can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Other speakers include high-profile creators and business leaders like life coach and entrepreneur Jay Shetty, 鈥淧retty Lonesome鈥� podcast host Madeline Argy, and MrBeast president Marc Hustvedt. Why it matters: An official creator program by Cannes Lions solidifies creators as both a new class of creatives and an integral part of the advertising landscape.

On today鈥檚 podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached 鈥減eak media鈥�, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.

Yory and listeners, welcome to the Behind the Numbers Daily, an eMarketer podcast made possible by Verisk Marketing Solutions. I'm Marcus. And it's a Monday recording. Not a Monday recording. It's a morning recording. And a Monday record. It's both. No, it is Monday. Oh, this is the best I can do. Who scheduled this? Definitely me.

鈥淭here [are] reasons for this money to be going [toward digital],鈥� our analyst Ethan Cramer-Flood said on our 鈥淏ehind the Numbers鈥� podcast. But the degree to which marketers and advertisers have sprinted in one direction faster than the general population stands out, noted Cramer-Flood. Here are three other areas where digital ad spending doesn鈥檛 match up with consumer habits.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what AI can do for retail, who the biggest players are, and if hyperpersonalization is something people even want. Then, for "Pop-Up Rankings," we rank four promising examples of AI in retail. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.

On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram at Behindthenumbers_podcast. Thank you to our listeners and to Victoria who edits the podcast and is a valued member of our team 'cause it's memberships. Get it. We'll be back next Wednesday with another episode of Reimagining Retail, an eMarketer podcast made possible by Adobe.

We'll see you guys hopefully though on Monday for the Behind the Numbers Daily, an eMarketer podcast made possible by Verisk Marketing Solutions. Happy Weekend.

Always love this Cannes podcast. Marcus Johnson:. Yes, indeed. And thank you to Victoria who edits the show, James, who copy edits it. Stuart, who runs the team and buys me and Victoria, a ticket to Cannes for next year. Thanks to everyone listening in, we'll see you tomorrow hopefully for the behind the numbers Weekly Listen and eMarketer podcast.

In today鈥檚 podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America鈥檚 recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

Listening Marketer podcast Made possible by Cint. Happy Weekend.

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.

You think about something like podcasting, which is growing nice and healthily, but a lot of the hope for growing there is that they need more advertisers to get interested in podcast as a format. Whereas, if you think about something because of the marketplaces that a lot of these retailers run, they already have relationships in place with thousands if not millions of potential ad buyers.

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.