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Digital users in Quebec鈥攎ost of whom speak French as their first language鈥攈ave unique habits that are different from the rest of Canada. These include heavier consumption of TV and lighter usage of digital services and online shopping.

Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.

Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.

On today鈥檚 episode, we discuss the relationship between video versus TV ad spend and time spent, what streaming services becoming more cost-conscious means for the space, what we can expect video measurement to look like this year, and more. Tune in to the discussion with our analyst Paul Verna.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.

A quarter of US adults recently cut their spending on video streaming subscriptions due to inflation, per a Morning Consult survey. Slightly less cut back on music streaming subscriptions (24%) and cable or satellite TV (23%). Across all entertainment categories studied, more adults either didn鈥檛 pull back or didn鈥檛 pay for the product or service in the first place.

Time spent is decreasing across cable and broadcast TV but increasing in streaming. In Q4 2022, streaming boosted overall time spent with TV among US adults, reversing the decline in TV viewing over the past few years, according to Nielsen.

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

he streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi.

The degree to which streaming services seek out and rely on ads as a main revenue driver varies widely.

In anticipation of this shift, streaming services, advertisers, and their vendors must address lingering pain points in the CTV ad experience. Advertisers should work with trusted partners and spread money out. Streaming services and their vendors should optimize the user experience (UX) for ad-supported viewers.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

What percentage of consumers say the content available on streaming on-demand video (SVOD) services isn鈥檛 worth the cost they pay? A) 21% B) 31% C) 41% D) 51%. More than 4 in 10 US consumers say the content on SVOD services isn鈥檛 worth the cost, up five percentage points YoY, according to recent data from Deloitte. In addition, 47% believe they pay too much for the streaming services they use.

When retail shifts to on-screen commerce, streaming services must carefully consider how they might interrupt an audience鈥檚 experience, said Hall. 鈥淔or a show with such a devoted following, it鈥檚 all encompassing and you don鈥檛 want to be taken out of that with a brand,鈥� said Hall. 鈥淒oing products inspired by that show makes a lot more sense.鈥�.

When it comes to CTV, said Benes, each stakeholder鈥攖he advertisers, the streaming services and the vendors鈥攎ust make changes to foster more effective buys. 鈥淭he streaming services have to get better about being honest on audience parameters so that they aren't taking more spend than they can deliver on the particular target,鈥� he said.

Warren urges DOJ to investigate Disney鈥檚 Fubo acquisition over competition concerns: The senator warns the deal could eliminate a key streaming rival, raising prices and reducing consumer choice.

There鈥檚 a lot for marketers to learn about CTV ads, which encompass digitally sold ads showing up on screens through software like streaming services, hardware like smart TVs, streaming devices like Apple TV, or video game consoles. Here are five essential things to know. 1. The CTV advertising market is experiencing substantial growth.

Online TV/streaming penetration in Latin America was more than 6 percentage points ahead of the global average at 96.7%. The region also led globally in video streaming (respondents were asked to select from a list of named services) at 95.8%.

32% of US adults are watching subscription video-on-demand (SVOD) services less because they are watching more on free streaming services, per a July 2023 Aluma Insights survey. For 34% of US adults, viewing behaviors across streaming services haven鈥檛 changed as a result of free streaming services.

This was likely driven by more inventory and downward ad pricing trends on premium streaming services including Netflix, Disney+, and Max. Digital display. Average digital display eCPMs rose by 2.2% QoQ and 3.4% YoY in Q2 2024. Within the display category, social display eCPMs saw the biggest increases at 8.4% QoQ and 11.0% YoY in Q2 2024.

Latin America鈥檚 digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.