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Latin America鈥檚 digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.

Its paid subscriber base dropped to 562,000 in Q4, down 640,000 YoY. Sales of its kits in Q4, which accounted for 84% of 23andMe鈥檚 revenue, declined $6.9 million YoY. Too little, too late? In August, 23andMe鈥檚 board rejected a pitch from CEO and co-founder Anne Wojcicki to take 23andMe private by purchasing all outstanding shares.

SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.

Podcast listeners tend to be regular subscribers of specific creators鈥� content, offering them a relationship with and level of trust in the hosts. That provides an excellent opportunity for sponsored content and host-led ad reads. There are factors behind advertisers鈥� hesitation to embrace podcasts.

On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

Those costs scale with the growth of Max, even though the tier only made up 5% of paid subscribers at the end of 2024. Still, the company is focused on improving the user experience rather than reducing costs immediately. 鈥淲e're prioritizing using the latest AI models to deliver a high-quality experience.

The UMG deal underscores the power struggle between streaming platforms and record labels, with investors eager to assess its financial impact. With strong pricing flexibility and tighter cost controls, Spotify appears well-positioned for long-term profitability鈥攅specially as it continues to monetize its non-podcast media efficiently.

Leveraging AI and cloud streaming capabilities will depend on consumer interest, and any actual value for users hinges on whether Netflix can create games that stack up against their own IP. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Nintendo鈥檚 moves into music streaming and pricey alarm clocks feel like filler as fans await the overdue Switch 2.

Per Kantar, Amazon claimed a 36.3% share of new video subscribers during Q3 2022, compared with Netflix鈥檚 11.0%. Disney+ also outperformed Netflix by this measure, drawing 20.0% of new subscribers in Q3. Amazon should continue to gain subscribers in Germany at a faster rate. For many consumers, subscription fatigue is setting in.

Who will be the MLB鈥檚 new streaming partner? As MLB鈥檚 partnership with ESPN is ending, Apple TV+ could eye a deal to expand its sports catalog.

On the money side, the audio streaming giant made about $3.3 billion in Q4. Growth was up 18%. That is not quite as good than the previous 24%, but still pretty good. Most of the company's revenue, 85% comes from paid subscribers. Even though paid subscribers are a smaller share, they make up more of the money. 85% of the dollars coming from paid subscribers. That grew at 18% versus 22 last year.

Without the ability to grow subscriptions, Spotify will have two main options鈥攇et subscribers to spend more, or get more money from advertisers. Outcome: Incorrect, but on the right track. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Story two, the US sheds nearly 6 million pay TV subscribers in 2022, notes a recent Advanced TV article. It cites findings from Leichtman Research Group, which show the largest pay TV providers in the US, representing over 90% of the market, lost nearly 6 million net video subscribers, basically cable folks, in 2022. That's 1 million more than the near 5 million lost the year before.

Apple鈥檚 Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.

Ring Home subscribers can type specific queries like 鈥渞ed bicycle in the garden鈥� to quickly access videos that fit the description. Ring is leaning on security and privacy, noting that it鈥檚 鈥渁 leader in developing privacy features.鈥� It also prevents searching for 鈥渙ffensive, inappropriate, or harmful content,鈥� per Engadget.

笔补谤补尘辞耻苍迟鈥檚 streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company鈥檚 shifting priorities.

Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone. Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.

Because the streaming service is bundled with Amazon Prime membership and other benefits, its audience is arguably less committed. The average Amazon Prime Video viewer will spend 22 minutes watching across devices in 2024鈥攋ust 1 minute more than in 2023, and only about a third of Netflix viewers鈥� time spent.

This year's SAG Awards, to be held on February 26, will be streamed on Netflix's YouTube channel; next year, it will be available to subscribers on the streaming platform itself. Netflix is taking over the rights to the awards ceremony, which officially parted ways with its broadcasters, cable networks TNT and TBS, last May.

I mean, one being that they started this year launching a handful of those bundles with competitors, but if you are a leader in streaming, like Netflix certainly is, and you have this massive, massive audience, all of these second or third tier of streaming services in terms of subscriber counts kind of need to piggyback off of you to increase their viewership.

Why it matters: Streaming services have eaten significantly into linear pay TV鈥檚 market in recent years, and newer threats are emerging. The rise of ad-supported streaming subscriptions is further eroding pay TV鈥檚 share. Pay TV services lost 5 million subscribers in 2023 as ad-supported subscriptions proliferated, per Leichtman data.

Beyond the chart: Content production has grown alongside the rise of streaming, but it will flatten out in 2023, our senior analyst Ross Benes predicts. US streaming services face mounting debt and slowing subscriber growth after investing billions into originals in order to boost sign-ups. This week, HBO Max made headlines by pulling 鈥淲estworld鈥� and other HBO originals from the platform.