蘑菇AV

Other major corporations, including McDonald鈥檚, Walmart, and Target have followed suit. The latter has faced significant backlash over this decision鈥攑articularly because the company was previously fiercely committed to DEI efforts.

Urban Outfitters and Pacsun are tapping into Pinterest and in-person experiences to get students and families shopping, while Meijer, Walmart, and Target are focused on value. Those are just a few brands that made our Unofficial Most Interesting Retailers List, Back-to-School Edition, for July 2024.

David's Bridal targets upscale customers with boutique concept. David's Bridal made the list with its new high-end boutique called Diamonds and Pearls. The smaller store offers a more curated experience and assortment, featuring touchscreens and "Pearl," the brand's AI-powered wedding planner assistant.

In 2024, Target launched its children鈥檚 apparel line, Cat & Jack, via Canada鈥檚 Hudson Bay department stores, the first time the retailer offered a private label outside its stores. The partnership reportedly increased kidswear basket sizes by 15% per trip. Target has been exploring distribution in other markets, including Europe and the Americas.

Target ranks second by over 20 points, with 42.5% of consumers saying they would consider Target for their next grocery shopping trip. Key stat: Secondhand ecommerce could see a big bump from tariffs.

鈥淰ery few brands can afford to alienate their target customers,鈥� said Sky Canaves, principal analyst at 蘑菇AV. 鈥淵ounger consumers, in particular, are very aware of the choices they have, and of the power they have to act with their dollars.鈥�. Balancing values and value. Some 64% of US consumers and 79% of Gen Zers are willing to pay more for brands that reflect their values, per Givsly.

Other ads target scrollers on Google Discover and YouTube Shorts, while connected TV (CTV) viewers can now see retail media ads thanks to new integrations with Google's Display & Video 360. 鈥淲e鈥檙e really leaning into what we know about customer behaviors,鈥� said McGahee.

It would also be a reminder for FIs to innovate new ways to break down banking barriers for target customers鈥攖aking a cue from Chime, which has already figured out how to make banking basics like securing loans easier. Our take: We can鈥檛 forget the challenges Chime still faces, including potential difficulties targeting the higher-income customers who would make it more profitable.

The context: Lululemon knows its minimalist designs and premium price points make it a prime target for knockoffs. TikTok hashtags only amplify the trend, directing shoppers to cheap lookalikes of the brand鈥檚 best-selling leggings and gear. In 2023, Lululemon leaned into the craze with a series of 鈥淒upe Swap鈥� events, inviting consumers to trade in their fakes for the real thing.

AI Tooling for Campaigns, Targeting, and Discounts: DoorDash Ads will create customized campaigns for restaurants based on their goals, targets, and budget. Sponsored Brand Enhancements: Brands can tap into new visuals including video formats, display images, and product carousels to engage app users.

As an issuer that targets affluent customers, Chase needs to make sure that its offerings are best in class. Our take: For credit cards courting millennial and Gen Z cardholders, managing and optimizing financial health simply will be critical to securing their loyalty. This flexibility increases the incentive for cardholders to get more than one Chase card.

TikTok鈥檚 top brands pulled back spending after ban signing: Ad spend growth slowed in the month after the ban was signed, and major retailers like Target reduced spend.

Amazon Prime Day conditioned shoppers to expect bargains in July: That鈥檚 driven Google, Target, Walmart, and others to seize on the opportunity to drive consumers to spend.

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.

Target CEO Brian Cornell also warned in a March interview with CNBC that Trump's proposed 25% tariffs on goods from Mexico and Canada would likely result in higher produce prices. Amazon鈥檚 perspective: While Amazon is doing 鈥渆verything we can鈥� to keep prices low, third-party sellers are likely to pass tariff costs onto consumers, CEO Andy Jassy told CNBC.

A B2B influencer is an expert or thought leader in a specific industry or professional niche. They can help a B2B company stand out in a competitive market, reach its target audience, and guide informed purchasing decisions through insights and recommendations

Target announced it will launch a paid membership program April 7, following Amazon and Walmart鈥檚 lead.The move comes asTarget struggles to keep up with competitors.

Target expects a tough year ahead: But there are several reasons why it may navigate slowing retail sales growth better than some of its competitors.

Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.

The gains may be even greater for Costco, which stands to pick up spending from shoppers boycotting Target and Amazon over their DEI policies.

It鈥檚 getting hard to ignore the organized retail theft problem: Home Depot, Walmart, and Target are among the retailers ringing alarm bells about the growing crime issue.

Walmart makes a huge acquisition in hopes of taking on Amazon鈥檚 retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart鈥檚 prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial鈥� Most Interesting Retailers List, a monthly ranking revealed on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Concerns surrounding privacy are high, which could weigh on marketers鈥� efforts to target consumers. US adults under 30 are slightly less concerned (66%) than older consumers about the use of personal information for targeted digital ads, according to the Out of Home Advertising Association of America and Morning Consult.

Though it may be tempting to lump Gen Alpha (consumers born after 2013) and Gen Z together, there are several differences between the two that marketers need to understand to effectively target the growing generation. As the second generation of digital natives, Gen Alpha will expect seamless digital experiences and mobile-first approaches. They also have more purchasing power than one might expect, with brand affinity starting around age 7, according to Morning Consult.

Regardless of changes in the market, marketers will always have to build their first-party data around the buyer鈥檚 information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.