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Though it may be tempting to lump Gen Alpha (consumers born after 2013) and Gen Z together, there are several differences between the two that marketers need to understand to effectively target the growing generation. As the second generation of digital natives, Gen Alpha will expect seamless digital experiences and mobile-first approaches. They also have more purchasing power than one might expect, with brand affinity starting around age 7, according to Morning Consult.

Regardless of changes in the market, marketers will always have to build their first-party data around the buyer鈥檚 information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.

On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.

GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.

First-party data is growing in importance as marketers move forward without cookies. With more reliable and accurate data that鈥檚 shared between life cycle marketing and paid channels, brands can lower acquisition costs, create efficient campaigns, and build lasting, one-on-one relationships with target consumers.

On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.

Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI鈥檚 usefulness for advertisers will be similar to the calculator鈥檚 effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.

During its first six months with advertising, Netflix reportedly let advertisers reclaim their money after missing viewership targets and canceled its first in-person upfront a week prior to the event.

Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.

The vast majority (81.5%) of retail media ad spend will go toward on-site formats this year, per our October 2023 forecast. As advertisers seek to target consumers whenever and wherever possible, other formats are emerging, particularly in-store, streaming, and social.

The four-day event could also help the retailer counter the likes of Walmart, Target, and TikTok Shop, which have been holding competing sales in the lead-up to Prime Day in an effort to steal shoppers away.

Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers continue to erode, the costs to target and track users鈥� digital activity have only risen.

The UK is seeing stagnant social network user growth. But while reach remains huge, marketers should look at how their target markets are spread across platforms because this is where the real change is happening.

Kroger Precision Marketing has added Snapchat to its retail media offerings, enabling advertisers to use Kroger鈥檚 first-party data to target consumers with Snap or Story ad campaigns.

Amazon Fresh, despite failing to gain traction with its brick-and-mortar endeavors, is trying to assert itself in the grocery space. Its customer base, though much smaller than competitors like Walmart and Target, is attractive to consumer packaged goods (CPG) advertisers because those shoppers are open to trying new products.

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Recently, both Walmart and Target have warned that consumers鈥� cautious spending habits may lead to a sluggish holiday season this year. Were they right to be worried? Here鈥檚 how the holiday shopping season is going so far.

With third-party cookies finally on their way out, and signal loss still echoing from Apple鈥檚 AppTrackingTransparency, 2024 will be a challenging year for advertisers as their ability to target customers accurately and precisely gets more limited. These five charts will help marketers address data, targeting, and measurement concerns in the new year.

鈥淐onsumer acquisition costs have gone up. Data is harder and harder to access. It鈥檚 trickier to figure out how to target our consumer in the right way.鈥� That鈥檚 Kendra Scott鈥檚 CMO Michelle Peterson, summarizing the state of marketing right now. The jeweler has found success both online and in-store by leveraging its D2C roots, pushing a viral TikTok presence, and working with the right influencers.

Email marketing is still one of the most efficient ways to target customers and drive conversions. But like many other marketing channels, data collection and targeting are getting increasingly difficult. Here are five charts summarizing the state of email marketing.

Large retailers are in a prime position for the final holiday push: Amazon, Target, and Walmart are poised to leverage their infrastructures to capture an outsize share of spend and retail media dollars.

Roku and The Coca-Cola Co. are using shoppable media to target consumers at home during the holidays, while Saks Fifth Avenue and Dior are celebrating 70 years of partnership with a first-of-its-kind ecommerce pop-up. Plus, Uber is leveraging the 鈥淩eal Housewives鈥� franchise to build up its ad business.

Ahead of his keynote session at this year鈥檚 CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer鈥檚 varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.

CTV is providing continued growth in digital video viewership, further splitting audiences with TV. The ad market in Canada is responding by developing new ways to holistically target the total audience for long-form entertainment.