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Ecommerce sales worldwide grew at the slowest rate on record in 2022. Although 2023 is in line for a rebound, it won鈥檛 be a major spike. The era of annual double-digit booms is over, but several countries will still produce standout growth.

Major retailers like IKEA, Walmart, and ThredUp are launching peer-to-peer resale marketplaces, aiming to capture a slice of the booming secondhand market. This trend comes as US marketplace ecommerce sales are projected to surpass $500 billion next year, according to our forecast.

In an era of instant, interconnected, and always-on communications, nervous customers can quickly become an existential risk to banks. They need a new marketing framework to anticipate and manage a crisis.

Amazon, Costco Wholesale, and other retailers now face an uphill battle to win recurring revenues in the era of subscription fatigue.

As social media grows more 鈥渓ean-back鈥� than 鈥渓ean-in,鈥� it鈥檚 settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple鈥檚 AppTrackingTransparency.

Gen Z is the critical force in digital buyer growth. Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z. The pace of Gen Z digital buyer growth will be fastest between 2024 and 2026, before tapering off significantly, making the near-term period a critical era for brands and retailers to capture Gen Z loyalty.

Our take: Retailers should take note of recent data from the UK鈥檚 Office of National Statistics and the Confederation of British Industry that suggests that while consumers continue to spend, they鈥檙e increasingly cautious about where and when they pull out their pocketbooks. That dynamic is likely to intensify once the October budget arrives.

In the absence of stability, banks have been more conservative with ad spending. Both Alphabet and Meta have cited uncertainty in the financial services category as a negative contributor to ad revenue growth this year. Banking and lending are key culprits given their considerable share (about 24%) of financial services digital ad spending.

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

This year鈥檚 Mobile World Congress in Barcelona showcased the latest in mobile technologies. Although new smartphones starred, some of the biggest innovations were in other devices and AI.

The end of third-party cookies signals a new era for audience targeting, pushing marketers to reimagine segmentation strategies from the ground up. Learn how industry leaders are adapting, using insights based on behavior, preferences, and interactions to forge deeper connections with consumers.

The wild economic fluctuations of the pandemic era are receding. Last year reintroduced an air of relative predictability, and the forecast for 2024 and beyond shows smooth sailing. For the next two years, retail sales will grow 4% to 5%, and ecommerce more than 8%.

Meta proposes ad-free subscriptions for EU users: A strategic shift ahead of 2024's Digital Services Act, with global implications.

As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible.

Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.

In the two years since our inaugural 鈥淧ower of Amazon鈥� report, Amazon has remained a retail and tech powerhouse鈥攂ut it hasn鈥檛 been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon鈥檚 19 business divisions have changed and how these new developments might affect your industry.

As consumers continue to grapple with inflation and economic uncertainty, our inaugural forecast shows that the US resale market will remain one of the fastest-growing segments in retail.

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

KEY STAT: SMB expectations of their PSPs are ramping up as they demand new services鈥攅specially centralized account management (61%), new payment methods (59%), and optimization (57%). Economic uncertainty is changing SMB priorities鈥攁nd throwing trillions of dollars of payment value up for grabs.