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Recent Supreme Court rulings could aid TikTok: The high court will rule on the platform鈥檚 ban months after it made strong statements about government interference with digital free speech.

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

A US TikTok ban may happen in the near future, but brands that sell on TikTok Shop shouldn鈥檛 abandon it until they have to.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Temu, Shein, and TikTok Shop are winning this holiday season: Sales growth for all three outpaced larger players like Amazon and Target in November.

Snap鈥檚 play for adrift creators: A simplified payment program could entice creators who are left stranded by a TikTok ban.

TikTok offers users Shop credits in last-ditch attempt to boost sales, downloads before US ban: The platform is dangling hundreds of dollars in incentives to increase engagement.

On today鈥檚 podcast episode, we discuss if AI development is slowing down or speeding up, when it鈥檚 all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.

Our top healthcare and pharma stories of 2024: Readers engaged with our stories on consumers鈥� health and wellness spending, pharma marketing to doctors, healthcare information on TikTok, and Trump鈥檚 impact on drugmakers.

Since then, Partiful has grown into a darling of Gen Z, inspiring millions of TikTok videos and making headlines. Last fall, it started a viral trend by hosting a Timoth茅e Chalamet lookalike contest in collaboration with creator Anthpo. The Google Play Store named Partiful the Best App of 2024.

There will be over 100 million social buyers in the US in 2024, according to our forecast. TikTok Shop, which launched in the US in September 2023, will be the single largest contributor to buyer and sales growth this year.

With divestiture unlikely, TikTok faces removal from US app stores, sparking uncertainty for creators, advertisers, and global regulation in an increasingly tense US-China standoff

TikTok integrates with Nielsen ONE: Advertisers can measure and compare campaign performance across digital, linear TV, and CTV platforms.

TikTok Shop drove $100 million in Black Friday sales: Efforts to introduce social commerce to users are working, but the ban looms large.