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Instagram, TikTok, and Facebook have made other people鈥檚 spending more visible than ever. The average US social buyer will spend $750.40 on social commerce this year, per our forecast. Much of that likely owes to impulsively buying products they see on social media.

But I think that for the UK law specifically, the ban of junk food after 9:00 P.M., that would work quite well I think to some degree, at least for minors or teenagers. Because for example, my daughter, she was scrolling through TikTok the other day at 10:00, 11:00 P.M, and she saw an effort Wingstop. And she'd be like, "Can I have Wingstop?" I'm like, "It's late at night, it's past dinner time."

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.

Methodology: Data is from the July 2024 Ministry of Internal Affairs and Communications (MIC) - Japan report titled "2023 Information and Communications Whitepaper." 1,030 internet users ages 20-69 in Japan and 2,080 internet users ages 20-69 in China, Germany, the UK, and the US (520 each) were surveyed online between January-February 2024.

The triopoly鈥檚 share of ad spending in Canada is much higher than in the US and UK. Google, Meta, and Amazon make up nearly three-quarters of Canada鈥檚 digital ad market. That鈥檚 much higher than in the US and UK. In smaller ad markets like Canada, local publishers have a more difficult time competing with foreign tech giants.

It's happening across platforms from TikTok to YouTube to Pinterest to Instagram, and really among pretty much all different types of users. Marcus:.

On today's podcast episode, we discuss what would happen if TikTok is (or isn鈥檛) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.

Gen Z steals the limelight in the UK when it comes to digital habits. But millennials are even more digital, and Gen X sweetens its own 鈥渄igitalness鈥� with financial clout.

TikTok. A lot of TikTok, guys. A lot. Carina Perkins:. I'm one of only a quarter of the UK population that has bought something over social commerce. Evelyn Mitchell-Wolf:. I still don't trust... The number of times I've seen videos on social media of people having bought things that arrive two months later and are not what they thought that they purchased, just has totally turned me off of it.

This episode is brought to you by TikTok for Business. Are you ready to rizz up your brand? Well, you're in luck. TikTok is where discovery drives outcomes, and three in four users say they will buy from a brand they've seen on our platform. Learn more at tiktok.com/business. (00:19):. Hello, listeners. Today is Wednesday, October 1st.

And there was a February survey from Jeremy's article, UK communications regulator, Ofcom, suggesting 12% of British teens, 12% of them are using BeReal. That's nearly as many as those who use Twitter, 15%, and Pinterest at 17. TikTok, for more context, is at 68. That's all we've got time for, for this episode. Thank you so much to my guest. Thank you to Debbie. Debra Aho Williamson:.

The definitive guide to finfluencers: The quieter summer news cycle gave us time to do a deep dive into how and why 鈥渇influencers鈥� came into the world, what鈥檚 the secret behind their appeal to the TikTok generation, why investment advisors kind of hate them鈥攁nd what financial services marketing teams can learn from them.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

Today's story is a June 28th semaphore article titled, TikTok is opening its own online US store. This isn't too surprising. TikTok has been hinting at e-commerce in the US for a while and it's a major part of the business model of its parent company ByteDance in Asia. Now TikTok will be competing with the likes of Amazon as well as companies like Shein and Temu for US e-commerce.

Two, a deepfake on TikTok of the world's biggest YouTuber, MrBeast, showed him offering people new iPhones for $2. So that was pretend. And then the third story here is particularly troubling.

This episode is brought to you by TikTok for Business. Are you ready to rizz up your brand? Well, you're in luck. TikTok is where discovery drives outcomes, and three in four users say they will buy from a brand they've seen on TikTok's platform. Learn more at tiktok.com/business. Bill Fisher (00:22):. Hello, everyone.

New York City recently announced a lawsuit against the social media giants, Facebook, Instagram, TikTok, Snapchat, and YouTube, blaming their, quote, unquote, addictive and dangerous platforms for fueling a childhood mental health crisis that is disrupting learning and draining hospital resources, notes a recent article from British newspaper, The Guardian.

TikTok. VAB. X (formerly Twitter). YouGov. YouTube.

This episode is brought to you by TikTok for Business. Are you ready to rizz up your brand? Of course you are. You're in luck. TikTok is where discovery drives outcomes, and three in four users say they will buy from a brand they've seen on TikTok. You can learn more at tiktok.com/business.

So the US is on the precipice of broader action to protect minors, and the EU and UK has some related provisions from the Digital Services Act and the Online Safety Act respectively that we'll start to see come to fruition next year.

KEY STAT: One-third of UK adults haven鈥檛 used AI due to data privacy concerns, per a March 2023 KPMG survey. Only one other factor鈥攁 preference for human interaction鈥攚as more likely to stop UK adults from using the tech. GDPR fines are increasing鈥攂ut are they significant enough?

TikTok was the only nonretailer to experience comparable growth in digital ad revenues, at 55.7%. Retailers will dominate in global growth this year, too. New ad solutions and innovation will fuel strong digital ad revenue gains for prominent retailers like Mercado Libre and Amazon.