Ä¢¹½AV

Subscription OTT video is chasing linear TV in terms of time spent in the US. We estimate adults still spend significantly more time per day watching TV, but that figure is decreasing and will fall below 3 hours this year. Meanwhile, for subscription OTT video, time spent will surpass an hour and a half per day. But ad spend on these platforms is not proportional to time spent.

Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week. But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.

On today’s episode, we discuss the relationship between video versus TV ad spend and time spent, what streaming services becoming more cost-conscious means for the space, what we can expect video measurement to look like this year, and more. Tune in to the discussion with our analyst Paul Verna.

Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

LinkedIn rebrands its Wire Program as BrandLink: The move reemphasizes its pivot toward creator-led B2B video.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

Thanks to everyone for listening to Behind the Numbers, an ERMARKETER video podcast made possible by Zeta Global. Tune in tomorrow to hang out with Sara Lebow and the retail gang as they discuss how LEGO became the world's largest toy maker.

Its range of content is also appealing to young users, going beyond narrative stories to include YouTubers, livestreams, and unboxing videos. That’s led 51% of users ages 8 to 10 to learn about brands for the first time through YouTube videos, per Razorfish. Digital gaming is the No. 2 most popular digital activity.

Over 260 million people in the US—more than 77% of the population—will watch over-the-top (OTT) video this year, according to a March Ä¢¹½AV forecast. Of these, nearly all will be watching YouTube.