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For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: Cost is the most important factor for 59% of US brand-side marketers when selecting an agency, according to a joint report from the Association of National Advertisers, 4A鈥檚, and Advertiser Perceptions. Beyond the chart:.

Analysis is based on Skai advertisers with 15 consecutive months of performance data.

Key Takeaway. Continued investments across platforms could lead even more Gen Zers to use social for DMs. A recent survey conducted by Instagram found that DMs are one of Gen Z鈥檚 top ways to get closer to someone on the platform. And as for brands, aside from click-to-message ads, they can use DMs organically to answer customer service questions or engage with users.

For example, Home Depot recently began paying employees to the nearest minute when they clock in and out rather than rounding workers鈥� total shift to the nearest 15 minutes.

Key stat: The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting, making them some of the most widely watched televised events over the last eight years. Beyond the chart:.

Methodology: Data is from the November 2023 The Harris Poll report titled "2023 Holiday Shopping Trends." 2,079 US adults ages 18+ were surveyed online during October 13-15, 2023.

(This survey didn鈥檛 include teens under the age of 15, but it鈥檚 safe to say that Gen Alpha will continue Gen Z鈥檚 use of TikTok for discovery.). Some 6.5 million US consumers under the age of 11 will use social networks this year, according to our forecast.

It would surprise some observers that Toyota, Honda, and BMW are the top three car brands among US physicians鈥攁nd they have been (in that order) for the past six years, per Medscape. This article originally appeared in Insider Intelligence's Digital Health Briefing鈥攁 daily recap of top stories reshaping the healthcare industry.

Key Question: How much are holiday retail and ecommerce sales expected to grow, and which categories and retailers will benefit the most? KEY STAT: US holiday ecommerce sales will return to double-digit growth this year at 11.3% YoY, as growth rates for all retail channels return to a state of pre-pandemic normalcy. Executive Summary.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: Over half of US and UK adults research and buy products online via a retailer鈥檚 website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer鈥檚 website but waiting to buy them in a physical store.

The cattle were held in an isolation arena for 30 minutes and their heart rates were measured at 15 second intervals according to a BBC article. So a bunch of really smart researchers were putting these poor animals in cow time out to study them. This university is out of control. Do some actual research. Jeremy Goldman (01:59):. But why are they so depressed? Is it because they have a lot of beefs?

So that was really their key concession. So the deal with Ubisoft was they basically gave Ubisoft cloud gaming rights for all existing Activision Blizzard games and all games that they'll publish for the next 15 years, and then it'll flip back over to Microsoft. Marcus Johnson:. Okay. All right. So let me get this straight mainly for myself, but perhaps for listeners as well.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health. Beyond the chart:.

With the Medicare enrollment window starting on October 15, seniors will want to shop around for the best plan鈥攕omething that only one-third of beneficiaries typically do, per KFF.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: US Influencer marketing spending will pass $2 billion on Instagram in 2024, while spending on TikTok, YouTube, and Facebook will each pass $1 billion, per our forecast. Beyond the chart:.

Among those devices, only tablets have a major gap in penetration compared to Western Europe鈥攁 roughly 15 percentage point gap鈥攎aking the region鈥檚 investment in the devices is all the more impressive. The region excels in niche markets. Feature phones hold their ground in Central and Eastern Europe.

Our first-ever regional survey delves into retail media鈥檚 emerging role as a leading marketing touchpoint and advertising destination, the key players in Latin America, and how the regional landscape will evolve over the next 12 months. Key Question: What impact will retail media have on ad buyers鈥� paid media mixes in Latin America?

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing鈥攁 daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Key Question: How will the integration of AI into everyday consumer technologies affect user behavior, brand engagement, and marketing strategies in the coming years?

Key takeaway: JPMorgan and Capital One are winning the genAI race so far by conducting research and securing top AI talent, but that doesn鈥檛 mean it鈥檚 too late for smaller financial institutions (FIs) to get involved. Just 6% of small FIs have companywide roadmaps for AI implementation, per The Fintech Times, so those who start now could still be ahead of many competitors.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Nearly three-quarters of US adult internet users agreed it will take them a while to understand how to use and join the metaverse, according to an August 2022 Sitecore survey.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: Amazon鈥檚 sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.

Methodology: Data is from the April 2024 Interactive Advertising Bureau (IAB) "2024 Digital Video Ad Spend & Strategy Report" in conjunction with Advertiser Perceptions and Guideline. 364 US agency and marketing professionals were surveyed online by Advertiser Perceptions during February 15-March 1, 2024.