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DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.

While our forecast found that OOH only saw a small uptick this year (4.8%), it is largely dodging the decline of its traditional media peers like TV and radio. This year, marketers got smarter at building 360-degree campaigns that tethered OOH ads to their social media strategy.

OOH ad spending will buck the declines seen in other traditional media. OOH ad spending will continue to grow. That鈥檚 in marked contrast with other traditional media, such as TV, radio, and print鈥攁ll of which are seeing ad spending declining to varying degrees.

This year, plenty of campaigns showcased the innovation and creativity of the ad industry.

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

Traditional media companies like Fox and Paramount offer FASTs with Tubi and Pluto TV, respectively. TV device-makers like Roku, LG, Samsung, and Vizio have FAST platforms with The Roku Channel, LG Channels, Samsung TV Plus, and WatchFree+. Amazon runs the FAST Freevee, and Chicken Soup for the Soul Entertainment owns Crackle.

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

Amazon鈥檚 shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

Compared with other traditional media channels, out-of-home (OOH) is resilient. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years.

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

While most traditional media ad spend is declining, digital OOH spending is fueling the sector鈥檚 overall climb, a sign that these advances are attracting advertisers. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Microsoft partners with HarperCollins to train AI on books: A $5K-per-title deal offers new data for AI but renews questions about compensation and AI鈥檚 effect on creativity.

Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.