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Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

It鈥檚 reportedly in talks with travel, retail, real estate, and food websites to integrate a ChatGPT-like conversational search tool called NLWeb, or Natural Language Web. While it could take months or even years for OpenAI to create a comparable web browser, it鈥檚 already making huge strides, including by hiring key Google Chrome developers this year.

and spirits, and consumer electronics; includes goods sold in owned stores, department stores, and outlets, as well as travel retail, through online and offline channels; excludes secondhand sales of luxury goods.

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US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

Only two other industries鈥�travel and healthcare and pharma鈥� spend less of their budgets on display than retail does. Though more than half (52.7%) of retail digital ad spending in 2023 will go to display (which includes video), the industry is below the average of 55.9%, and this trend will hold. Search is still a mainstay for retail.

Spending growth: Travel continues to bounce back after a pandemic-induced low. Travel is the outlier thanks to a significantly lower starting point. As with most other markets, the travel sector in Germany is in recovery mode. Travel鈥檚 growth in digital ad spending is thus outpacing all other industries by some distance.

Here are two recent trends that foreign banks could capitalize on:. Dropping VC investment. Total deal value dropped 83.0% between 2021 and 2024 to just $2.4 billion, per FinTech Global. With most of that funding going to the region鈥檚 biggest fintechs, smaller players will be actively looking for investors and partners with deep pockets. Scalability challenges.

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By comparison, the entire travel industry will spend $6.79 billion in 2023. Behind the Numbers.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer

The news: 鈥淩esilient consumer spending鈥� and the cross-border travel recovery helped Mastercard beat first quarter forecasts, per its earnings release. The takeaways:. Spending was resilient. First quarter purchase volume rose 17% year over year (YoY), accelerating from 8% growth in Q4. Travel rebound boosted spending. Cross-border volume surged 35% YoY, up from 31% in Q4.

The trend: A recent study reveals Gen Zers care much more about saving money than they do about paying off their debts, despite what some of their decision-making seemed to indicate. This finding could potentially change how financial institutions (FIs) approach young consumers.

Despite Google Wallet and Apple Wallet鈥檚 investments in travel and ID features, adoption has been tepid

On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.

Three themes echoed throughout Advertising Week New York this year: Third-party data is harder to get, the creator economy is growing, and marketers face more pressure to prove ROI. Here are some of the most common鈥攁nd controversial鈥�trends from the event.

Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we鈥檝e kept watch on the teasers. This year鈥檚 Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers鈥� big night, here are five trends we鈥檙e watching.

From 2023 to 2028, ecommerce will grow the fastest, with a CAGR of 12%, followed by travel retail, which is still recovering from the pandemic hit. Specialty beauty retailers such as Sephora and Ulta are close behind, offering broad assortments of sought-after brands, in-store experiences that facilitate product discovery, and loyalty programs with compelling benefits.

But its small share of total retail digital ad spending (5.2% in 2024) means it doesn鈥檛 have much impact on overall industry growth trends. Behind the Numbers: Our Forecast Methodology.

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B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.