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The pandemic gave advertisers in Germany a taste for digital. Digital advertising will see record levels of growth for the next three years鈥攚ith retail media as the main driver鈥攆ar ahead of spending on traditional media.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

We're also joined by senior analyst who covers everything digital advertising and media. He's based in Philly. It's Max Willens. Rahul Chadha:. Yo. Marcus Johnson:. What's up, chap? Okay, so what have in store for you, a story, a debate. We end with some trivia. Let's get to it, folks. We start, of course, with the story of the week.

Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.

Yeah, this is one of those bleeding edge use cases that isn't really widely available, but the idea behind using generative AI to merge text and image-based search basically is taking the fact that large language models can use different types of media, not just text, to basically converse with the user.

The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.

This rollout follows an initial launch in the UK and Australia, where subscribers have created 鈥渕illions of playlists that they keep coming back to,鈥� per Spotify. Spotify said that users can even reference things like movie characters, colors, and emojis. Users can ask for specific genres and themes and give feedback on what the AI outputs, such as asking for less of a certain artist鈥檚 content.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.

OnlyFans posts record-breaking $6.63 billion in 2023 gross payments: Creator base grows 29%, but regulatory challenges loom.