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The news: Roblox’s lack of third-party measurement tools is becoming a hurdle for advertisers. The platform has minimal independent insights into standard metrics like reach and performance outcomes, per Digiday. As a result, potential customers are hesitant to start investing in ads on Roblox, which could dampen company growth. Our take: Roblox commands enormous engagement, especially with younger users, and it has a wealth of assets to attract advertisers and bolster its revenue. However, without accessible measurement offerings that meet industry standards, Roblox’s growth as a major ad channel may remain limited.

The news: The Trade Desk unveiled Deal Desk, a new tool to fix the inefficiencies in private marketplace buying, where up to 90% of structured deal IDs fail to scale. By automating deal creation via API and surfacing metadata like fit and availability, Deal Desk aims to save time and unlock premium inventory. Our take: As PMP spending overtakes open exchange buys, The Trade Desk is shoring up the backend infrastructure that supports this shift. Deal Desk positions the company to capture more high-value spend and offers a cleaner path to scale in a fragmented programmatic landscape.

Tools like Smart+ and Content Suite help brands find trending creator content, predict ad success, and target more precisely.

The US House Judiciary Committee also investigated the Global Alliance for Responsible Media (GARM) for limiting conservative content online. GARM ended its operations in response, lacking resources to fight the case. Why it matters: Advertisers are under pressure to accept a social media landscape that is increasingly filled with controversial or hateful content—or risk legal pushback.

US and global users remain tied to Edge, Bing, and the Microsoft Store. The EU changes set a regulatory precedent that other regions could adopt for similar changes elsewhere—especially as regulators, users, and competitors demand parity. Key takeaway: Microsoft’s DMA changes give control back to the user.

It’s the sole genAI-first platform used by more than a quarter of US adults, per our March 2025 US Consumer Attitudes on Advertising and Emerging Platforms survey. Aside from Google’s Gemini, other genAI-first platforms came in dead last in adoption compared with search options across traditional search engines, social networks, and retail marketplaces.

Netflix and BBC team up for new podcast: While Netflix teases video podcasts on its own platform, work needs to be done to win over audiences.

Senate leader questions pharma advertising oversight amid growing calls for more regulation: The threats of new legislation and regulations indicate the seriousness of both the Trump administration and Congress to move against pharma ads.