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Netflix's NFL debut sets records: Despite technical hiccups, Christmas Day games drew over 24 million viewers each, boosting the platform’s sports ambitions.

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.

Video ad spend is much higher in the US than anywhere else. Video ad spend in the US will hit $108.15 billion this year, up 20.8% over 2023, per our March 2024 forecast. That puts the US around four times ahead of China, the next biggest video ad spender. In the US, video will make up 35.7% of total digital ad spend, while in China it’s 18.7%.

CPG will increase video spending by 22.9% YoY in 2024 to reach $17.07 billion. Growth will slow to a market average of 14.9% in 2025. Technology and media will lead in video ad spending growth in 2025. Both will increase ad spending by more than 17%. Retail and CPG will help social media continue its rebound.

YouTube expands living room dominance: Sports, podcasts, and 4K content drive TV viewing surge—and possibly a YouTube TV price hike.

WBD restructures into two divisions: Move positions company for potential deals while managing linear TV’s cash flow and streaming’s growth.

Netflix is building an ad business to diversify its revenue streams.

Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.

We forecast video ad spend will grow 20.8% this year, reaching $108.15 billion, over a third (35.7%) of total digital ad spend. Use this chart: Marketers and retailers can use this chart to refine their video ad strategies, highlighting the importance of including product information, cost, and use cases. Related Ä¢¹½AV reports:. Digital Video Forecast and Trends Q2 2024 (Subscription required).

Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

Next year will see strong growth in digital video ad spending, helping the overall ad industry out of its economic-induced slump. AI will accelerate the shift to hyper-personalization as more retailers embed the tech. Hyper-personalization is the holy grail for retail, but technological barriers have hindered progress.

Our take: US digital video ad spending will grow 20.8% this year to $108.15 billion; while expansion will slow over the next few years, it will reach $176.67 billion by 2028, per our forecast. Commerce video is poised to play a notable role as brands increasingly turn to this format to capitalize on the rapid shift toward digital shopping.

NFL Thanksgiving ad rates rise 16%: Historic demand makes football the centerpiece of holiday advertising, with record viewership expected.

Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.

TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.

Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.