Landmark ad and subscription revenue gains show why it鈥檚 the dominant player in digital video. Ads are not a turn-off for prospective subscribers. Netflix has reached more than 70 million ad-supported subscribers. Similar gains show that consumers will put up with ads if it means cheap access to entertainment. Amazon remains the retail media leader, but Chinese competitors are rising.
The survey aimed to gauge consumers' attitudes toward various types of advertisements, including video ads, banner ads, sponsored content, affiliate ads, and targeted ads. It also explored their sentiments about ad privacy and data sharing. Additionally, it identified the respondents' perception of AI-generated content in advertising.
While TikTok is a dominant force in short-form video advertising, the platform鈥檚 legal status in the US remains unresolved. It looks more likely that TikTok will stay in the US market, but Meta鈥檚 Reels, Snap鈥檚 Spotlight, and Pinterest鈥檚 AI-powered discovery ads are all positioned to capture potential ad spend shifts if TikTok faces more regulatory challenges.