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Explore AI鈥檚 impact on the burgeoning video ad space. Pre-game video, interstitials, and rewarded ads continue to increase, and the pace should quicken as AI permits more personalization and easier production.

Similarly, last year鈥檚 launch of Mercado Libre鈥檚 ad-supported regional streaming service, Mercado Play, as well as the introduction of video ads this year on Amazon Prime Video and Disney+, will likely prompt advertisers to move even more spending away from linear TV to these platforms.

It launched a supply-side platform (SSP) offering video ad inventory. And it created a revenue-sharing program for podcast hosts. Spotify suggested it will soon launch a new 鈥渟uper premium鈥� tier on its Q3 earnings call, which would include higher sound quality and 鈥渁 bunch of other things,鈥� according to CEO David Ek. The company will have to find a way to keep growing revenues this year.

The news: TikTok has officially launched Symphony Creative Studio, an AI-powered tool that helps advertisers create high-quality video ads in just minutes. The tool is now available globally to TikTok for Business users, following an initial testing period.