蘑菇AV

Echo and Alexa: Voice connectivity sits at a crossroads. Echo and Alexa are at a pivotal moment. In one direction, Amazon may be able to monetize voice connectivity in a finite way over the next couple of years. But in the other direction, genAI could transform Alexa into a major new gateway to search, ecommerce, and the internet at large. Echo loses steam.

Personalized product recommendations and descriptions, including personalized recommendations categories that are more specific and tailored to consumers鈥� shopping behaviors, as well as highlighting frequent search terms (like 鈥済luten free鈥�) in relevant products.

The data: More than 8 in 10 (81%) consumers have used an AI chatbot or voice assistant in the past year when seeking support from a healthcare provider, according to Hyro鈥檚 Voice of the Patient report. 1,561 consumers in the US ages 18 and older were surveyed in June 2024.

A) Have a voice conversation with a chatbot B) Generate custom images based on text prompts C) Automatically summarize YouTube videos while watching D) Use AR to visualize answers in real life. Google鈥檚 Search Live capability allows users to have back-and-forth voice conversations with a chatbot, according to The Verge. June 19, 2025.

Apple Intelligence will feature AI text and messaging editor, email summaries, image generation, contextual Siri automations, and Visual Intelligence camera-based search in the iOS 18.1 update. Language barriers: Its AI will initially only support US English. In December, the company will add support for English dialects in Australia, Canada, New Zealand, South Africa, and the UK.

Interest in Voice Payment Tech Wanes. Adoption of smart speakers is on the rise, but low interest in payments tempers their commerce potential. Nearly one-third of the US population will use a smart speaker this year, but only 9.9% will make purchases with one, per our forecast.

Build for a voice-activated future. More powerful hearables and smartwatches will add additional portals to the voice-based internet, which is already expanding due to more sophisticated smart home and connected car interfaces. Keep an eye on AR. This year鈥檚 mixed reality innovations are setting the stage for smart glasses.

Enhanced search. Tech giants are exploring whether generative AI can be integrated into search engines. That could eventually have implications for SEO and paid search, but the technology needs further development before it would be capable of enhancing search on retailers鈥� own websites. How can brands and retailers prepare for AI鈥檚 rise?

The European Court of Justice ruled in 2024 that Google would pay a 鈧�2.4 billion ($2.6 billion) fine for abusing its market dominance in the shopping space by making its shopping recommendation more prominent in search results than rivals.

They're finding that it's challenging though, because what you're doing is you have this old tech stack and you're trying to add generative AI to it versus developing it from the ground up, like with ChatGPT, which also has voice mode, interestingly. A lot of these generative AI models that were developed as such are getting voice mode.

The technology has promising use cases across the banking sector. We highlight where and what banks should do to prepare.

The CFPB signaled it鈥檚 taking a more proactive stance in policing banks鈥� AI chatbots, including dishing out penalties.

ChatGPT has fast become one of the biggest buzzwords in payments. We delve into the future of generative AI, cut through the noise, and provide actionable steps for payment services providers to prepare for its rise.

The end of third-party cookies signals a new era for audience targeting, pushing marketers to reimagine segmentation strategies from the ground up. Learn how industry leaders are adapting, using insights based on behavior, preferences, and interactions to forge deeper connections with consumers.

Tech firm Fast Simon claims retailers using its GenAI Hybrid Search have achieved a more than 30% increase in search conversions in apparel, footwear, and accessories compared with keyword search alone. By making it easier for customers to find what they want, genAI-powered search can also improve the shopping experience鈥攚ith benefits for loyalty and retention. How easy is it to implement?

On today鈥檚 podcast episode, we take a deeper dive into lesser-known areas of Amazon鈥檚 business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around 鈥渏ust walk out鈥� and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.