蘑菇AV

The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.

Go further: Read our report Beauty Ecommerce 2025 to learn about the increasingly complicated path to purchase for beauty products. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

As retailers vie for subscribers, they need to demonstrate the value of their offering鈥攍ike Amazon's ecommerce, entertainment, and delivery infrastructure鈥攊n order to be worth consumers鈥� limited budgets. While 58% of US adults are Amazon Prime subscribers, far fewer are members of Sam鈥檚 Club (27%), Walmart+ (25%), and Costco (21%).

That鈥檚 twice the rate of shoppers overall, according to Basis Technologies鈥� May 2024 survey. TikTok Shop will try to contend with the major ecommerce players. The social video app鈥檚 ecommerce platform made a splash with major sales events during the 2023 holidays and in the run-up to Prime Day in July 2024.

Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.

Walmart imported fewer goods this holiday season: While that could be a sign that it expects tepid sales, it also reflects the retailer鈥檚 growing reliance on third-party marketplace sellers to broaden its product assortment.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

2024 is shaping up to be the year of the AI-powered shopping assistant. Just two months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant.

Though growth is slowing, digital grocery will continue to fuel overall ecommerce growth in the US. 鈥淕rowth is no longer driven by new adopters, but heavy digital grocery users,鈥� our analyst Blake Droesch said on a recent 鈥淩eimagining Retail鈥� podcast episode. Here鈥檚 how retailers like Instacart, Amazon, and Walmart can capitalize on frequent buyers.

Ecommerce success relies on a seamless search strategy. To help consumers find, learn, and buy products more easily, retailers are building out their on-site search capabilities, adding video, incorporating AI, and giving shoppers more tools to find what they are looking for. Here are some of the latest improvements from Walmart, Amazon, and Instacart.

Retailers decide where and how many ads will be shown across their apps and sites, determine ad creative formats, and control what shoppers see after clicking on an ad.

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

On-site display ad spending鈥攚hat we refer to as ecommerce channel display ad spending in our forecasts鈥攚ill climb to $9.98 billion in 2024, then grow at least 24% YoY every year through 2028. But off-site display ad outlays will grow faster. Until now, retail media display ad spending has largely been concentrated on retailer sites.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

In August, brands got physical, with Olipop entering a new stadium, Nordstrom inking a deal with Rihanna, and Walmart growing with nonendemic retail media opportunities. Others took a more digital approach, making shopping more seamless on social media sites and AI-powered search. Here are the moves that made our analysts name eight brands to our unofficial most interesting list in August.

This includes improving shopper audience targeting, running more focused media campaigns, and achieving better campaign measurement. The company earlier this week launched a new API that lets advertisers integrate campaign performance data into their own measurement models. Digital: Albertsons鈥� digital sales grew 23%, reaching over 7% of its grocery revenues.

Several factors will fuel digital鈥檚 impressive gains every year through the remainder of our forecast period, including a thriving economy, more consumer time spent online, and increased ecommerce adoption.鈥嬧�� This deck will:鈥�. Explore the current state of the Mexican economy and consumer sentiment.鈥� Provide insights into where people are spending their time and money.鈥�

In addition to promoting 鈥渙riginality and creativity鈥� when sourcing merchandise to create a treasure-hunt experience that resonates with shoppers, workers from diverse backgrounds can offer valuable insights into members鈥� tastes and preferences.

However, ecommerce isn鈥檛 traditionally a strong suit of dollar stores, so it may require additional investments in technology and talent to create a functional, user-friendly experience. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.