蘑菇AV

As of 2024, 61% of the region鈥檚 population belonged to the consumer class (individuals who can afford nonessential goods and services), versus just 29% in Africa and 43% in Asia, per World Data Lab data cited by EBANX. That proportion will grow to 66% by 2034. Read the full report.

The news: Disney Advertising and Magnite built out their US offerings and expanded their global ad-supported automated inventory across Canada, Latin America, and select regions in the Middle East, Africa, and Europe. US advertisers will now have access to more than 35 demand-side services for Disney platforms.

These same market drivers are cited in analysis on regions from Latin America to Southeast Asia, Africa, and the Gulf States. What鈥檚 often missing is the fact that these factors don鈥檛 necessarily indicate an ecommerce market is set to soar in the near future.

Our predictions that Block would launch a super app and that multinational firms would ramp up acquisitions in Africa in 2022 deserve a second look.

This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.

As of 2024, 61% of the region鈥檚 population belonged to the consumer class (individuals who can afford nonessential goods and services), versus just 29% in Africa and 43% in Asia, per World Data Lab data cited by EBANX. That proportion will grow to 66% by 2034. Local fintechs have built success on underbanked consumers and an openness to digital financial services.

The company鈥檚 latest financial report (filed in the UK) for markets across Europe, South and Central America, and Africa shows a significant ramp-up in revenue generation. For the EU breakout, total revenues reached almost $1.50 billion in 2022, up 179% YoY. Our user forecasts are for Western Europe. However, we don't yet provide a Western Europe ad revenue forecast for TikTok.

The Google-owned robotaxi startup partnered with African startup Moove, which will manage Waymo鈥檚 fleet operations, facilities, and charging, first in Phoenix and later in Miami. Moove is backed by Uber and was recently valued at $750 million.

US-based insurtech Lemonade started offering blockchain-based parametric insurance coverage to crop and livestock farmers in Africa in March 2022. Payouts are made instantaneously using smart contracts. The coverage is offered via a decentralized autonomous organization (DAO) that also includes Hannover Re as a member.

Hershey sees LesserEvil as the greater good in healthier snacking: The consumer packaged goods giant is buying the snack brand as part of its push to diversify its offerings.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Over three-quarters (76%) of US adults have used generative AI (genAI) for communications or writing tasks at work, according to an October 2024 survey from Google and Ipsos.

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.

Inflation accelerated in January: Rising prices of eggs, chocolate, and other goods keep costs in the spotlight, potentially squeezing discretionary spending and pressuring retailers.

On today鈥檚 podcast episode, we discuss the many definitions of an 鈥淎I agent鈥�, why they鈥檙e so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.

Here are five charts that size social network usage on a worldwide level by platform and by country and region.

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

With Meta and Google building private subsea cables, they鈥檙e bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.

On today鈥檚 podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.