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As of 2024, 61% of the region’s population belonged to the consumer class (individuals who can afford nonessential goods and services), versus just 29% in Africa and 43% in Asia, per World Data Lab data cited by EBANX. That proportion will grow to 66% by 2034. Read the full report.

The news: Disney Advertising and Magnite built out their US offerings and expanded their global ad-supported automated inventory across Canada, Latin America, and select regions in the Middle East, Africa, and Europe. US advertisers will now have access to more than 35 demand-side services for Disney platforms.

These same market drivers are cited in analysis on regions from Latin America to Southeast Asia, Africa, and the Gulf States. What’s often missing is the fact that these factors don’t necessarily indicate an ecommerce market is set to soar in the near future.

Adverse weather and poor crops have driven up staple costs: Coffee is up 58% over the past three years, and cocoa soared 316%—with tariffs further compounding price pressures.

As of 2024, 61% of the region’s population belonged to the consumer class (individuals who can afford nonessential goods and services), versus just 29% in Africa and 43% in Asia, per World Data Lab data cited by EBANX. That proportion will grow to 66% by 2034. Local fintechs have built success on underbanked consumers and an openness to digital financial services.

This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.

US-based insurtech Lemonade started offering blockchain-based parametric insurance coverage to crop and livestock farmers in Africa in March 2022. Payouts are made instantaneously using smart contracts. The coverage is offered via a decentralized autonomous organization (DAO) that also includes Hannover Re as a member.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

H&M moves to diversify sourcing amid tariff threat: The move will enable it to stay competitive with Zara and minimize tariffs’ impact on its bottom line

The company’s latest financial report (filed in the UK) for markets across Europe, South and Central America, and Africa shows a significant ramp-up in revenue generation. For the EU breakout, total revenues reached almost $1.50 billion in 2022, up 179% YoY. Our user forecasts are for Western Europe. However, we don't yet provide a Western Europe ad revenue forecast for TikTok.

Hershey sees LesserEvil as the greater good in healthier snacking: The consumer packaged goods giant is buying the snack brand as part of its push to diversify its offerings.