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Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.

In a competitive retail landscape, alcohol brands are turning to AI-powered image recognition to optimize in-store execution. This technology provides real-time insights on shelf conditions, helping brands keep products well-stocked, properly displayed, and positioned to capture shoppers鈥� attention鈥攂oosting visibility and sales.

As younger consumers grow increasingly comfortable with abstinence, and the non-alcoholic sector grows, brands and retailers should reconsider how to approach Dry January.

In January, the most interesting retailers capitalized on New Year鈥檚 trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

A lot can happen in a week. Rue21鈥檚 customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

These steps aim to address persistent struggles in its wine and spirits segment. Our take: Constellation鈥檚 recent moves highlight the mounting pressure brands face under the Trump administration鈥檚 protectionist trade policies鈥攅specially those heavily reliant on imports and vulnerable consumer segments.

The trend is likely to gain momentum after US Surgeon General Vivek Murthy issued an advisory recommending that alcoholic beverages include warnings about their links to cancer.

25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.

When 84.51掳 asked NA drinkers what鈥檚 spurring their consumption, three responses each attracted 55% of respondents: NA beverages help me reduce my alcohol intake; NA beverages are a healthy alternative to alcohol; and I consume NA beverages when I am a designated driver.