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Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.

Mercado Libre will grow its headcount by 33% this year to solidify Latin America ecommerce dominance: The company looks to strengthen its business in Brazil, Mexico, and Argentina鈥攊ts three largest markets.

Our expanded Latin America retail and ecommerce coverage now includes breakouts for 16 markets across Mexico, Central America, and South America. Brazil and Mexico will drive the bulk of net new ecommerce sales this year with a combined regional market share of 75.2%.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Brazil鈥檚 digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil鈥檚 commerce landscape in 2025.

Mercado Libre鈥檚 rollout of video ads on Mercado Play and Amazon鈥檚 ad-supported Prime Video launch in Mexico and Brazil reflect a broader shift underway: Retail media is increasingly becoming a full-funnel marketing channel that supports both performance and branding objectives.

Mexico retail ecommerce sales. Magazine Luiza retail ecommerce sales.

Core inflation rose 0.1% MoM in March, the lowest rate in four years: But that relief is likely to be short-lived as Amazon, AutoZone, Best Buy, and others warn of price hikes ahead.

Walmart will invest $6 billion in Mexico this year: The move could protect it from growing anti-American sentiment.

Amazon. Asociaci贸n Argentina de Log铆stica Empresaria (ARLOG). Dynata. GWI. Hibou. Ipsos. Mercado Libre. YouGov.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Could tariffs trigger a trade war with Canada and Mexico? Yes. Canada has already retaliated with tariffs on $21 billion of US goods, as well as duties on US-made vehicles. Mexico is considering similar measures. How US Brands Can Adapt to Tariffs. What are retailers doing to mitigate the impact of tariffs?

OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Among the larger countries, only India, Russia, and Mexico will stand out in 2025. Russia鈥檚 war-strained and heavily sanctioned economy created the conditions for its domestic ecommerce businesses to adapt and grow: And by all accounts they have seized the opportunity. Click here to view our full forecast for retail ecommerce sales growth, by country.

Constellation Brands imports all of its beer from Mexico: That puts the Modelo parent in a challenging position in wake of US tariffs on imported canned beer and empty aluminum cans.

The big picture: While Tesla has an advantage over most automakers in that it assembles all cars for the US market domestically, it still relies on other countries鈥攊ncluding China and Mexico鈥攆or parts, which will be subject to a 25% tariff starting on May 3.