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This deck provides critical data to help retailers benchmark their own ecommerce sales against key retailers such as Amazon, Boots, Ocado, and Sainsbury's.

Amazon Haul expands overseas as de minimis uncertainty clouds domestic prospects: The low-cost marketplace is now available to UK and Saudi Arabian shoppers.

After years of turbulence, UK ecommerce sales are growing again, albeit slowly. And there won鈥檛 be a significant shift over the next five years.

Shein stumbles under UK regulators鈥� scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Alphabet鈥檚 advertising empire is under considerable legal and regulatory pressure in the US and EU, and Meta, Amazon, and TikTok face their own legal problems in various major markets. However, we have not yet adjusted any of our forecasts for potential government action.

The UK is home to the highest proportion of startups in Europe and Israel, per a June 2024 report by Accel and Dealroom鈥攂ut French-founded genAI companies have raised the most funding of $2.29 billion, ahead of UK ($1.15 billion) and Germany ($636 million). Predictions. Strategic partnerships with technology vendors will be a key priority in 2025.

OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Both of those figures are significantly higher than the 3.8 million monthly users in the UK, an ecommerce market that鈥檚 over 18 times the size of these two markets combined. Estimates show Shein as a leading apparel retailer in the region.

The UK (30.7%), Indonesia (28.9%), South Korea (28.3%), and Norway (21.4%) are the standouts besides China. The US will rank in the top 10 at 16.9% but won鈥檛 reach the 20% mark until 2029. The digital buyer total worldwide will reach a major milestone this year. More than 3 billion people will buy something online in 2025.

In the UK, the biggest broadcasters are starting to utilize YouTube as an additional platform for their broadcast content. Channel 4 reported that views of full episodes of its programs on YouTube were up 169% YoY, surpassing 110 million organic views, as of February 2025. YouTube is also looking to 鈥減remiumize鈥� its CTV service.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil鈥檚 digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil鈥檚 commerce landscape in 2025.

The news: UK retailers are reeling from a series of cyberattacks that hit operations at Marks & Spencer, Harrods, and Co-op. In addition to exposing sensitive customer data to bad actors, the hacks have upended operations, resulting in empty shelves and stalled ecommerce sales.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.