Apple rebrands its ad business to ‘A Ads’: The shift is part of the company’s ongoing efforts to bolster its ad offerings amid past struggles.
Article
| Apr 15, 2025
As AI search gains traction, Apple hints it won’t stay Google’s passive partner—potentially redrawing the future of search, ads, and browser dominance.
Article
| May 8, 2025
As Vision Pro stumbles, Apple is plotting a comeback with AI-ready, fashion-forward glasses—powered by custom chips and its unbeatable dev ecosystem.
Article
| May 9, 2025
Apple News’ “abysmal” ad revenues requires advertisers to rethink: Poor ROI and a lack of changes to improve the platform could spell trouble.
Article
| Apr 4, 2025
Article
| Apr 15, 2025
Meta and Apple receive first fines for DMA violation: The landmark decision marks the biggest effort to date to curb the market power of Big Tech.
Article
| Apr 23, 2025
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| Apr 8, 2025
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| Apr 11, 2025
US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.
Article
| Apr 22, 2025
Article
| Apr 3, 2025
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Oura debuts AI Advisor, Apple plans AI doctor in health app revamp: AI health agents add personalized advice and recommendations, but they should be viewed as helpful advice versus medical assessments.
Article
| Apr 1, 2025
With Google’s platform and broader affordability, Samsung’s headset might finally deliver on spatial media’s promise—and give marketers a new playground.
Article
| May 8, 2025
The EC weighs soft enforcement on Apple and Meta to sidestep tensions with Trump, risking weakened regulatory leverage.
Article
| Mar 28, 2025
Android Auto chases connected car gaming, while Apple CarPlay bets on sports content and simplified interfaces. Both present new advertising opportunities.
Article
| Mar 28, 2025
Article
| Mar 26, 2025
Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.
Article
| Mar 21, 2025
It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet
Article
| Mar 20, 2025
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| Mar 11, 2025
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| Mar 7, 2025
Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.
Article
| Mar 3, 2025
Apple Q2 revenues grow 5% YoY, but Services are slightly below expectations: Despite revenue gains, tariffs and an antitrust case could cause the tides to turn.
Article
| May 2, 2025
Epic Games forced Apple to unwind App Store rules, setting a precedent that weakens Apple’s payment monopoly and threatens its fastest-growing services revenue stream.
Article
| May 1, 2025
US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.
Article
| May 9, 2025
A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.
Article
| Apr 3, 2025