Mercado Libre will grow its headcount by 33% this year to solidify Latin America ecommerce dominance: The company looks to strengthen its business in Brazil, Mexico, and Argentina—its three largest markets.
Mercado Libre will account for 66.5% of ecommerce sales in Argentina this year: Amazon sees an opportunity to chip away at that share by offering a $5 flat international shipping rate.
Our analysis of the data for Argentina, Chile, and Colombia was written with AI assistance. Chart Overview by Country. Brazil. Mexico. Argentina. Chile. Colombia.
Instead of prioritizing Mexico as a primary entry point for US brands expanding into the region, it could redirect sellers to markets like Argentina and Peru, where leaders are actively pursuing trade liberalization policies to attract foreign businesses and investment.