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Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.

The programmatic digital audio services category is more than podcasts.

This month鈥檚 Spotify Ad Exchange (SAX) launched globally, enabling programmatic buying through integrations with The Trade Desk, Google DV360, Magnite, and others. Spotify also introduced Generative AI Ads, helping advertisers produce customizable audio spots quickly and affordably, removing barriers for smaller brands.

Spotify boosts global ad tools: New programmatic, targeting, and AI creative features position Spotify as a full-funnel solution for global marketers.

Programmatic display advertising broadly mirrors the overall digital market. Like digital鈥檚 influence on the overall ad market, programmatic essentially shapes the display space. And in this space, digital video is becoming more prevalent, while open exchanges continue to lose influence. Index of Benchmarks.

On today鈥檚 podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.

On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.