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High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

YouTube redefines podcasting: Video formats capture 43% of weekly podcast listeners, far outpacing traditional audio-only platforms.

Music/audio streaming adoption in Denmark exceeded regional averages. The survey found 69.0% of respondents used music/audio streaming services. This surpassed the regional average of 67.3%. News consumption spans multiple formats. Time spent with print press (43 minutes) and online press (1:02) ranked near the top regionally, exceeding the average in Western Europe.

Music and audio streaming adoption in Russia lagged the regional average. Only 42.6% of respondents reported using music or audio streaming services, significantly below the regional average of 54.3%. The suspension of service from international streamers like Spotify and Amazon Music likely lowered participation. The largest YoY change was in live TV viewership.

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a 鈥渄eluxe鈥� tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

Digital audio consumption continues to grow in the US. Younger audiences are leading the way, adopting platforms like Spotify and audio content like podcasts.

Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.

Video provides additional revenue streams that are more difficult to pull off on audio. While audio-only podcasts have experimented with product placement, it鈥檚 more natural on video. It鈥檚 also easier to sell things like podcast-related merch in a video context where viewers can see products. But video podcasting comes with its own challenges for marketers.

Competitive streaming: Despite Netflix鈥檚 dominance in paid streaming, YouTube still leads watch time, and its content is more broadly accessible. YouTube claimed a record 12% of all streaming watch time in March, per Nielsen, up from 10.8% in January. Netflix鈥檚 share of watch time fell to 7.9% from 8.6%.

Podcasts are easily accessible on free platforms like YouTube and Spotify, meaning they aren鈥檛 subject to consumer budget cuts in the way other mediums, like paid streaming services, are. Zooming out: The findings align with the broader trend of brands increasingly investing in podcasting. We forecast that overall podcast ad spending will reach $2.51 billion in 2025 and exceed $3 billion by 2028.

Netflix, Patreon explore podcast potential: As competition in the podcast space heats up, brands are looking for unique value propositions to draw audiences.

Microsoft鈥檚 AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

As the audio industry continues its relatively glacial transition from traditional to digital, more and more of the dollars that may have gone into pure-play digital audio formats are instead leaking into video platforms such as YouTube.