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B2B ecommerce site sales increased 10.5% YoY in 2024, reaching $2.297 trillion.

B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers鈥� preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.

B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.

Expand integrations with leading social commerce sites. Help merchants seamlessly set up shops and accept payments on top channels like TikTok Shop and YouTube Shopping. Start with TikTok鈥攚here 45.5% of US users will make a purchase this year, per our forecast鈥攖o meet shoppers where they already buy.

Despite merchant interest, real-time payments usage at the retail point-of-sale won鈥檛 become mainstream in the short term. Major retailers want to fight back against costly card fees. Real-time payments are integral to account-to-account (A2A) payments, which eliminate the cost to merchants of accepting card payments.

Ten years after its establishment, Amazon Business is expanding its seller network and product selection to serve an 8 million global organization customer base, which has grown 33% from 6 million in 2023. Many of the capabilities that individual shoppers enjoy on Amazon鈥檚 B2C platform鈥攂road selection, cost savings, and advanced technology鈥攁re being applied to its B2B marketplace to help organizations work smarter and more efficiently. As Amazon Business continues to innovate, it is poised to compete for more sales from companies seeking to save time and resources.

The news: Lowe鈥檚 is acquiring Foundation Building Materials (FBM) for approximately $8.8 billion. The North American distributor of interior building products generated roughly $6.5 billion in revenues in 2024 on a pro forma basis and operates more than 370 locations across the US and Canada, serving 40,000 Pro customers. Its business spans both new construction and repair/remodel applications. Our take: Lowe鈥檚 is playing the long game. By doubling down on Pro customers, the retailer is building a buffer against consumer caution and the frozen housing market. FBM鈥檚 scale positions Lowe鈥檚 to capture long-term share as construction rebounds, and the raised sales guidance signals confidence that its Pro-focused playbook is already delivering results. That stands in contrast to Home Depot, which recently fell short of both revenue and earnings expectations for the first time in a decade. While Home Depot has leaned into its Pro business as well, tariffs, elevated housing costs, and labor pressures are weighing on its results. Lowe鈥檚 acquisitions and investments could give it an edge in weathering near-term headwinds and winning share from contractors and builders who will be critical growth drivers over the next decade.

This use of AI is also bridging gaps between marketing, sales, and customer success鈥攅nhancing lead nurturing, sales enablement, and customer retention with actionable insights. Those who embrace these advancements early will gain a competitive edge. Predictions. AI-powered segmentation will transform audience outreach.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

Home Depot expects sales to grow 2.8% this year: While the housing market is unlikely to thaw, the home improvement retailer sees signs that consumers will stop putting off projects.

The company is trying to better market itself as a B2B company and grow its checkout business