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Social media is crucial for B2B marketing success. However, B2B marketers’ ages may be affecting their campaigns’ effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

In 2025, three key trends reflect a new era in B2B marketing, where AI-powered efficiency, ethical data practices, and authentic brand interactions converge. Marketers who prioritize these strategies will optimize their campaigns and drive stronger, trust-based relationships that set them apart in a competitive market. The use of AI-powered data is ramping up.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.

B2C-first social media platforms are gaining traction in B2B marketing. YouTube, TikTok, Instagram, and even Reddit are becoming more relevant for B2B marketing. A November 2024 Madison Logic survey found that 64% of B2B marketers plan to advertise on these consumer platforms.

Micro influencers, those with 10,000 to 99,999 followers, drove the most success in 2024 for a plurality (43%) of worldwide marketers who found positive results with B2B marketing, according to October 2024 data from HubSpot.

Methodology: Data is from the November 2024 Sagefrog Marketing Group "18th Edition 2025 B2B Marketing Mix Report." 373 US B2B marketers were surveyed during June 12-July 12, 2024.

In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations—and it will foster an uptick in human interactions.

By integrating tools that simplify creative production, provide premium reach, and drive results across channels, LinkedIn is doing more than adding ad units—it’s building a creative engine for modern B2B marketing. Expect video’s share of B2B budgets to keep climbing as marketers double down on formats that balance attention and accountability.

Here are four stats that reveal the future of B2B marketing. 1. 40.0% of B2B marketers plan to increase brand-building budgets. Marketers are rebalancing their spend to include more upper-funnel activity, according to the report. The short-term hit of performance is still essential, but long-term growth depends on trust, awareness, and differentiation—especially in increasingly crowded B2B categories.

Here are five key takeaways on how B2B marketing is evolving, based on a recent report commissioned by Demandbase in partnership with Ä¢¹½AV. 1. B2B ad budgets are growing, but so is ad waste. B2B marketing budgets have increased, with 64.9% of marketers surveyed reporting higher budgets in 2025. However, this growth is accompanied by significant ad waste.

The BrandLink expansion offers more than just slick video—it’s a blueprint for how B2B marketing can evolve in a post-text, post-click world. The ability to align a brand with trusted voices in entrepreneurship, innovation, and leadership is especially powerful in an era when business buyers expect substance.