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B2B marketing data spending is rising as marketers prioritize strategies that improve ROI, enable AI, and fuel pipeline growth. Trusted data sources and integrated tools are helping teams optimize segmentation, compliance, and campaign performance.

Social media is crucial for B2B marketing success. However, B2B marketers鈥� ages may be affecting their campaigns鈥� effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.

In 2025, three key trends reflect a new era in B2B marketing, where AI-powered efficiency, ethical data practices, and authentic brand interactions converge. Marketers who prioritize these strategies will optimize their campaigns and drive stronger, trust-based relationships that set them apart in a competitive market. The use of AI-powered data is ramping up.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

Note: Respondents were asked, 鈥淲hat鈥檚 the biggest shift you predict for B2B marketing in the next year? Pick one.鈥�. Methodology: Data is from the May 2025 蘑菇AV and StackAdapt report "B2B Enterprise Advertising Survey." 110 US B2B enterprise brand and agency marketers were surveyed during March 2025.

B2C-first social media platforms are gaining traction in B2B marketing. YouTube, TikTok, Instagram, and even Reddit are becoming more relevant for B2B marketing. A November 2024 Madison Logic survey found that 64% of B2B marketers plan to advertise on these consumer platforms.

Generative AI for B2B Marketing (蘑菇AV subscription required). Methodology: Data is from the July 2025 Interactive Advertising Bureau (IAB) "2025 Digital Video Ad Spend & Strategy Report" in conjunction with Advertiser Perceptions and Guideline. 368 US agency and marketing professionals were surveyed online by Advertiser Perceptions during February 17-March 7, 2025.

Generative AI for B2B Marketing (蘑菇AV subscription required). Ad Measurement Trends H1 2025 (蘑菇AV subscription required). Note: Respondents were asked, "What metrics are most important when evaluating A/B test results?".

Generative AI for B2B Marketing (蘑菇AV subscription required). US Ad Spending by Industry 2024 (蘑菇AV subscription required). Note: Respondents were asked, "Which of the following are the most effective interactive elements to use in emails?".

AI has become essential to B2B marketing. B2B and B2C marketers use visual AI tools, AI chatbots, and AI assistants to make short-form videos, images, and text posts, per HubSpot. And AI is helping B2B marketers with influencer content creation and performance tracking, according to TopRank Marketing. Popular tools are making this possible. Jasper generates text content.

By integrating tools that simplify creative production, provide premium reach, and drive results across channels, LinkedIn is doing more than adding ad units鈥攊t鈥檚 building a creative engine for modern B2B marketing. Expect video鈥檚 share of B2B budgets to keep climbing as marketers double down on formats that balance attention and accountability.