蘑菇AV

Social media is crucial for B2B marketing success. However, B2B marketers鈥� ages may be affecting their campaigns鈥� effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

In 2025, three key trends reflect a new era in B2B marketing, where AI-powered efficiency, ethical data practices, and authentic brand interactions converge. Marketers who prioritize these strategies will optimize their campaigns and drive stronger, trust-based relationships that set them apart in a competitive market. The use of AI-powered data is ramping up.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.

Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.

In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations鈥攁nd it will foster an uptick in human interactions.

Here are five key takeaways on how B2B marketing is evolving, based on a recent report commissioned by Demandbase in partnership with 蘑菇AV. 1. B2B ad budgets are growing, but so is ad waste. B2B marketing budgets have increased, with 64.9% of marketers surveyed reporting higher budgets in 2025. However, this growth is accompanied by significant ad waste.

Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content.

B2C-first social media platforms are gaining traction in B2B marketing. YouTube, TikTok, Instagram, and even Reddit are becoming more relevant for B2B marketing. A November 2024 Madison Logic survey found that 64% of B2B marketers plan to advertise on these consumer platforms.

The BrandLink expansion offers more than just slick video鈥攊t鈥檚 a blueprint for how B2B marketing can evolve in a post-text, post-click world. The ability to align a brand with trusted voices in entrepreneurship, innovation, and leadership is especially powerful in an era when business buyers expect substance.

Cohen revealed that LinkedIn has been 鈥渋nvesting heavily in connected TV鈥� (CTV) for B2B marketing, with third-party partners reporting ROI six to seven times higher than traditional tools. The platform initially announced this push last year; in coming months, it plans to expand LinkedIn CTV to make it even easier for B2B marketers to reach new buyers and measure camapign effectiveness.

AI has become a must-have for B2B marketing. Nearly 60% of B2B content marketers plan to prioritize AI-powered automation in 2025. For the first time, AI has joined the list of top investments for content optimization and creation. AI adoption is widespread, but overreliance on common tools and poor integration limit its impact.

The Significant Role of Video in B2B Marketing. Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content. Many B2B marketers now prioritize video content on social media, and short-form videos are proving to be the most effective.

B2B marketing leaders have lost their focus on the benefits of email marketing. Email is a key distribution channel, and investments will allow relevant messages with high engagement rates and ROI to be delivered efficiently and effectively.