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What are advertisers’ and publishers’ biggest challenges as they redesign their programmatic strategies around data protection legislation and other privacy changes?

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

Delivery is a critical component of ecommerce fulfillment, but accessing this opportunity requires brands and retailers to navigate a complex set of options and find ways to meet rising consumer expectations.

Though still a small player at 0.1% of B2B ecommerce site sales, BigCommerce B2B sales are projected to grow an average 8.3% YoY from 2024 to 2026 and will hit $3.05 billion by 2026. Recommendations for B2B ecommerce buyers and sellers. Prioritize data accuracy and governance.

In supply-side roles at tech vendors, talent is scarce, especially in complex B2B sales positions that require nuanced expertise around multiparty, data-driven, programmatic inventory optimization and monetization. Retailers have enough talent to choose from but face challenges such as defining their broader strategy, roles, and ad tech platform integration.

B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.

Regardless of changes in the market, marketers will always have to build their first-party data around the buyer’s information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.

However, in B2B, sales for high-value, long-term purchases are more affected by economic and political pressures. CMOs need to be adaptable and responsive. Business requirements are dynamic and constantly evolving, and customer needs and market conditions change. Swift adaptation is crucial for maintaining a competitive edge and relevant and effective marketing strategies.

Home Depot made a bid for GMS, a building products and tool supplier for both consumers and contractors, per The Wall Street Journal. Our take: Home Depot sees a significant opportunity to consolidate the fragmented construction supply and tool market—and it's moving at a moment when the US housing shortfall could drive sustained demand for new construction and renovation.