The news: Gen Z is reshaping how consumers shop, spend, and stay well鈥攚ithout ever leaving their screens.
US Gen Zers record 425 digital actions a month鈥�40.3% more than Gen Xers and 141.5% more than baby boomers, per PYMNTS Intelligence.
Our take: Brands should partner with carefully chosen SMEs to expand reach. High social video subscriber counts won鈥檛 bring the best ROI if creators aren鈥檛 well-versed in what they鈥檙e promoting. They should also ensure websites and checkout processes are frictionless.
Gen Z wants quick, effortless experiences. Brands that provide those have the best chance to win them over, and other generations will follow their lead.
Over half of Gen Z, millennial, and Gen X consumers open to pause ads say the ability to save offers/reminders would make the ads better, according to April 2025 data from MAGNA Media Trials and DIRECTV Advertising. Nearly as many (46%) baby boomers say the same.
The news: A recent survey by The Harris Poll for Current.com found that Gen Zers and millennials value financial health more than physical attractiveness in a potential romantic partner.
Among both generations, 33% prioritize a partner鈥檚 emergency savings over their looks. This contrasts sharply with 23% of Gen Xers and 18% of baby boomers, who are more likely than Gen Zers to have emergency savings themselves and may not prioritize this in a partner.
Our take: We鈥檝e covered how Gen Zers are putting their financial goals on pause to prioritize summer fun and living in the moment. And we recommended that financial institutions (FIs) gently remind Gen Zers of their financial goals and how to reach them while still supporting their priorities.