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Brazil鈥檚 digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil鈥檚 commerce landscape in 2025.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Mercado Libre will grow its headcount by 33% this year to solidify Latin America ecommerce dominance: The company looks to strengthen its business in Brazil, Mexico, and Argentina鈥攊ts three largest markets.

Our expanded Latin America retail and ecommerce coverage now includes breakouts for 16 markets across Mexico, Central America, and South America. Brazil and Mexico will drive the bulk of net new ecommerce sales this year with a combined regional market share of 75.2%.

This is the first installment of our annual 鈥淏谤补锄颈濒 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Retail media ad spending is booming in Latin America. Brazil and Mexico are leading the charge, with Mercado Libre outpacing in-market rivals. Here are the latest trends you need to know.

The news: The trade war between the US and the rest of the world is heating up again, thanks to President Donald Trump鈥檚 latest threats to boost universal tariffs and impose stiffer duties on Canada and Brazil. Our take: The newly announced duties鈥攕hould they come to pass鈥攚ill push the US into the heavy tariff scenario outlined in our tariff report. Based on our forecast, that would mean a 1% decline in retail sales this year, the first contraction since 2009, as rising prices force consumers to prioritize essentials.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

through retail media networks that may not appear on ecommerce sites or apps.

Six of the region鈥檚 leading retail and ecommerce platforms featured prominently in our global analysis鈥攊ncluding three from Brazil that posted triple-digit gains. While much of this growth came from a smaller base of ad revenues, it underscored Brazil鈥檚 position as the world鈥檚 fastest-growing retail media market鈥攁 title it鈥檒l reclaim from 2026 onward, per our forecast.