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US Black adults spend the greatest share of their total TV time watching cable (22.4%), followed by broadcast (21.8%), according to a 2025 Nielsen report.

Comcast gives details on its spinout of several NBCU cable networks: As Peacock takes center stage, legacy TV networks must adapt to stay relevant.

With cable in decline, Comcast bets on hybrid strategy: Peacock revenue grows, but subscriber slowdown raises questions ahead of its NBA media rights rollout.

Viewership of children鈥檚 cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.

With Meta and Google building private subsea cables, they鈥檙e bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.

Comcast looks to free streaming biz from linear鈥檚 decline: The company is separating cable and digital assets in a move that others will mimic.

CNN launches $3.99 paywall: It鈥檚 a bid to grow digital dollars as cable viewership and revenues decline.

The news: Streaming outperformed broadcast and cable TV for the second month in a row in March despite an anticipated 6% seasonal decline in total TV consumption, reaching a new milestone in overall share of TV viewing, per a new Nielsen report. Streaming achieved its largest share to date, accounting for 43.8% of TV consumption, up from 43.5% in February.

The college football playoffs drove a 42% increase in cable sports viewing, with the National Championship Game drawing 22.1 million viewers. Prime Video exclusively streamed the NFL Wild Card playoff game, leading to the second-highest day of streaming on record at 47 billion minutes.

WBD is distancing itself from declining cable networks, reportedly laying groundwork for a possible separation of its cable TV unit, per CNBC and later cited by Reuters. This follows similar moves by competitors like Comcast. Separating business units would allow WBD to grow its streaming segment without the burden of linear鈥檚 continued losses.

A better solution would be scaling back on other ventures, such as Meta鈥檚 losing Reality Labs division and undersea cable plans. Our take: Brands should optimize local supply chains and explore service-based models when applicable to maintain profitability amid tariff disruptions. Meanwhile, consumers can turn to platforms that sell US-based inventory to manage price hikes.

CEO Christopher Ruddy criticized the inefficiencies of the cable bundle and framed Newsmax as a modernized platform with revenues from advertising, carriage fees, podcasts, and streaming. Why it matters: The rise of Newsmax reflects a broader recalibration among advertisers, who are increasingly willing to spend on conservative media outlets.

As more consumers cut cable ties, YouTube could become the primary viewing platform for mass events like the Super Bowl and Summer Olympics. CTVs are also boosting YouTube鈥檚 social media features and accounted for 15% of all Shorts viewing in the US in Q4, per Alphabet鈥檚 most recent earnings call.

Only 49% of respondents have a cable or satellite TV subscription, down from 63% three years ago. Younger generations are more likely to state they will cancel these subscriptions within the next 12 months, with 23% of Gen Zers and 18% of millennials planning to cancel compared to 8% of baby boomers.

Traditional TV struggles led the company to separate its assets into two divisions: Streaming & Studios and Cable TV Networks. Looking ahead: As WBD navigates its transition from legacy media to a streaming-first future, its ability to balance profitability, content investment, and strategic partnerships will define its long-term success.