蘑菇AV

This is the first installment of our annual 鈥淐补苍补诲补 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Gaming in Canada has developed into an important advertising opportunity as audiences grow and in-game ads gain traction with mobile users.

Canada trails just one country鈥攖he US鈥攊n average daily time spent with media. That means plenty of opportunity for media buyers to reach audiences across a range of devices and services.

Companies are beginning to feel the sting of anti-US boycotts. Anti-US sentiment is especially visible in Canada, where consumers are directing more spending to local retailers and brands鈥攁nd making fewer visits south of the border. Still, while Canadians are using boycotts to push back against US trade policy, there are few signs elsewhere that anti-American sentiment is driving shoppers away from US brands.

The news: Klarna is now available in-store at over 400 Walmart Canada locations. Canadian Walmart shoppers can scan a QR code at assisted lane checkouts to choose between Pay in Full or Pay in 4. Only purchases over CAD 50 will be eligible for Klarna鈥檚 financing. Our take: Klarna鈥檚 partnerships with Walmart in the US and Canada are major coups for the BNPL player. Affirm鈥檚 dominance stateside is driven by its strategic partnerships and strong Affirm card adoption. Klarna should continue staking out new tie-ups with major retailers and boost Klarna card use to secure a stronger presence in Canada.

This is the first installment of our 鈥淐补苍补诲补 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐补苍补诲补 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐补苍补诲补 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the first installment of our 鈥淐补苍补诲补 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐补苍补诲补 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Social media usage in Canada continues to grow, but it鈥檚 spread across a wider range of networks. Meta鈥檚 Facebook and Instagram still lead, but TikTok, Snapchat, Pinterest, and X also command large audiences.